Cambridge Daily to Become Twice-Weekly Paper - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Cambridge Daily to Become Twice-Weekly Paper

07/30/2008 10:24 AM ET

CAMBRIDGE, Md. (WBOC/AP)- The Daily Banner will switch next week from daily publication to twice-weekly editions.

The Cambridge newspaper will published Wednesdays and Fridays, starting Aug. 6.

In an article in Wednesday's editions, Independent Newspapers President Ed Dulin said, "As a daily, we have been publishing extremely small newspapers with not enough news or advertising to be very satisfying to readers.  Now we will publish two much stronger issues each week- one in the middle of the week and the other tailored for the weekends.

 "We'll be able to do a better job for our readers and advertisers," Dulin said.

The weekend issue will offer virtual saturation coverage of Dorchester County, with a pressrun of over 8,000.  Paid subscribers will have their existing subscriptions extended to reflect the reduced frequency.   

Dulin said there will be no staff reductions as a result of this change in the frequency. 

"We will be able to do a better job for the community because the staff will be able to concentrate on producing two terrific products each week instead of struggling with five weak issues.

The U.S. newspaper market is struggling amid a flagging economy, rising costs and falling ad revenue.

The Banner's Web page claims it is the Eastern Shore's oldest daily newspaper. It was founded in 1897.

Dulin says the paper will publish news that breaks between editions on its Web site.

  

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