SACRAMENTO, Calif. (CBS)- Barbie is reinventing herself yet again.

The popular new doll is covered in tattoos as part of Mattel's new spring line.

"Totally Stylin' Tattoos" Barbie has some parents pretty upset.

She comes with a set of tattoo stickers, which can be placed anywhere on her body. The set also comes with a tattoo gun that's similar to a water gun. The gun allows kids to stamp tattoos on her clothes or themselves.

Mattel says the tattoos for kids are temporary and wash off.

Doll collectors say this is not the first time the company has pushed social limits.

A few years ago, Barbie's best friend, Midge, was pregnant. Her bell would pop out a curly baby when opened. Complaints forced store like Wal-Mart to stop selling the doll in 2002.

Despite some controversy, the new tattoo Barbie seems to be a hit and is selling out in several stores.

Mattel says it has no plans to discontinue the doll. They say it gives girls a chance to express themselves.