Sex, drugs and alcohol: Tips for watching Super Bowl commercials - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • Delmarvawide NewsDelmarvawide NewsMore>>

  • Troopers Cleared in Fatal Salisbury Shooting

    Troopers Cleared in Fatal Salisbury Shooting

    Wednesday, July 23 2014 3:49 PM EDT2014-07-23 19:49:09 GMT
    Two Maryland State Police troopers were cleared Wednesday for their roles in a deadly shooting that occurred at the Salisbury barrack in March, according to a report from the Wicomico County State's Attorney's Office.More
    Two Maryland State Police troopers have been cleared in connection with a deadly shooting that occurred at the Salisbury barrack in March, according to a report released Wednesday by the Wicomico County State's Attorney's Office.
    More
  • Woman Assaulted by Two Men in Dewey Beach

    Woman Assaulted by Two Men in Dewey Beach

    Wednesday, July 23 2014 3:45 PM EDT2014-07-23 19:45:00 GMT
    Dewey Beach are asking the public's assistance in identifying two suspects wanted for assaulting a woman who was walking home along Coastal Highway early Sunday morning. More
    Dewey Beach are asking the public's assistance in identifying two suspects wanted for assaulting a woman who was walking home along Coastal Highway early Sunday morning. More
  • Del. Police Searching for Theft Suspects

    Del. Police Searching for Theft Suspects

    Wednesday, July 23 2014 2:59 PM EDT2014-07-23 18:59:53 GMT
    Delaware State Police are looking for two suspects who scammed a victim out of her money Tuesday and left the state, according to authorities.More
    Delaware State Police are looking for two suspects who scammed a victim out of her money Tuesday and left the state, according to authorities.More
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by WorldNow

All content © Copyright 2000 - 2014 Worldnow and WBOC. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service