Sex, drugs and alcohol: Tips for watching Super Bowl commercials - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • Delmarvawide NewsDelmarvawide NewsMore>>

  • Giving Back on Thanksgiving

    Giving Back on Thanksgiving

    11/23/2017 15:23:00 -05:002017-11-23 20:23:00 GMT
    Thursday, November 23 2017 3:29 PM EST2017-11-23 20:29:44 GMT
    SALISBURY, Md.- The Spirit & Truth Restoration Church prepared over 250 Thanksgiving dinners to those in need on Thursday. This is the seventh year the church has delivered meals to the community. Pastor Bonita Nsah says it's important toMore
    The Spirit & Truth Restoration Church prepared over 250 Thanksgiving dinners to those in need on Thursday.More
  • Restaurants Prepare for Thanksgiving Holiday

    Restaurants Prepare for Thanksgiving Holiday

    11/22/2017 22:06:00 -05:002017-11-23 03:06:00 GMT
    Wednesday, November 22 2017 10:06 PM EST2017-11-23 03:06:27 GMT
    Thanksgiving PreparationsThanksgiving Preparations
    SALISBURY, Md.- Restaurants in Salisbury are gearing up for Turkey Day. While many are cooking at home on Thursday, some are choosing to go out to eat for Thanksgiving. Jennifer Stack says she isn't a good cook, so her family is going out forMore
    Restaurants in Salisbury are gearing up for Turkey Day. While many are cooking at home on Thursday, some are choosing to go out to eat for Thanksgiving.More
  • Police Searching for Two Suspects Related to a String of Burglaries in Delaware

    Police Searching for Two Suspects Related to a String of Burglaries in Delaware

    11/22/2017 21:16:00 -05:002017-11-23 02:16:00 GMT
    Wednesday, November 22 2017 9:16 PM EST2017-11-23 02:16:01 GMT
    Courtesy of Delaware State PoliceCourtesy of Delaware State Police
    Delaware State Police are asking for the public's help in identifying two suspects involved in several burglaries in Milford, Milton and Dover.More
    Delaware State Police are asking for the public's help in identifying two suspects involved in several burglaries in Milford, Milton and Dover.More
  • Most Popular VideosMost Popular VideosMore>>

  • "Hood Fight Salisbury" Cell Phone Videos

    "Hood Fight Salisbury" Cell Phone Videos

    27 cell phone videos depicting brutal streets fights among teenagers in Salisbury were posted online. Local leaders including the Mayor, State's Attorney and a Reverend react to the media.More
    27 cell phone videos depicting brutal streets fights among teenagers in Salisbury were posted online. Local leaders including the Mayor, State's Attorney and a Reverend react to the media.More
  • First Maryland Medical Marijuana Dispensary Set to Open on Delmarva

    First Maryland Medical Marijuana Dispensary Set to Open on Delmarva

    The first Maryland medical marijuana dispensary on Delmarva could open within weeks in Salisbury. Other dispensaries are preparing to open as well, possibly next year. They will all do so with a unique set of challenges.

    More

    The first Maryland medical marijuana dispensary on Delmarva could open within weeks in Salisbury. Other dispensaries are preparing to open as well, possibly next year. They will all do so with a unique set of challenges.

    More
  • SkyCam16: Church Creek Fire Tower

    SkyCam16: Church Creek Fire Tower

    According to Christ Robertson of the Maryland Department of Natural Resources, the Church Creek Fire Tower hasn't been used to spot fires for quite some time and is set to be taken down next year.

    More

    According to Christ Robertson of the Maryland Department of Natural Resources, the Church Creek Fire Tower hasn't been used to spot fires for quite some time and is set to be taken down next year.

    More
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by Frankly

All content © Copyright 2000 - 2017 WBOC. All Rights Reserved. For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices