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SOURCE: transcosmos, Inc.
Providing uniform management & analysis of advertising effectiveness in smartphone promotions
(PRWEB) June 22, 2012
transcosmos inc. (Headquarters: Shibuya Ward, Tokyo; President & COO: Masataka Okuda; Securities code: 9715; hereafter, transcosmos) has begun offering the smartphone ad effectiveness measurement tool “transcosmos SmartPhone Ad tracking” (hereafter, TSPAD: http://www.t-spad.jp/ ).
Due to the rapid spread of smartphones, they accounted for more than half of the total mobile terminal shipments in the 2011 fiscal year, and furthermore, it is also expected that smartphones will account for more than half of the contracted units by the end of March 2015. (MM Research Institute study) Based on this trend, the importance of smartphones as a marketing channel for businesses is growing.
The “TSPAD” smartphone ad effectiveness measurement tool now being offered is a dedicated tool for measuring the effectiveness of all types of advertising programs for smartphones. In addition to linking the system with leading ad networks for smartphones, reward advertising, affiliate advertising, listing ads and such, and the ability to uniformly manage the placement of advertising, it is also possible to measure data including the number of visits coming into smartphone sites from ads and those reaching target pages, as well as the number of downloads and item charges within applications.
¦ Features of “TSPAD”
transcosmos will continue proposing the ideal smartphone advertising for its client companies through advertising effectiveness validation using “TSPAD.”
¦ TSPAD Website
(About transcosmos inc.)
transcosmos launched operations in 1966 as a pioneer in the information processing outsourcing business. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as call center services, business process outsourcing services, business process solution services, and digital marketing services either as standalone solutions or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale. (URL: http://www.trans-cosmos.co.jp)
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