TV Chef Art Ginsburg - Mr. Food - Dies at 81 - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

TV Chef Art Ginsburg - Mr. Food - Dies at 81

Posted: Updated:
Art Ginsburg Art Ginsburg

(AP) Art Ginsburg, the delightfully dorky television chef known as Mr. Food, died at his home in Weston, Fla., Wednesday following a struggle with pancreatic cancer. He was 81.

Ginsburg — who enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline "Ooh! It's so good!" — was diagnosed just over a year ago. The cancer had gone into remission following early treatments and surgery, but returned earlier this month.

Ginsburg had an unlikely formula for success in this era of reality cooking shows, flashy chefs and artisanal foods. With a pleasantly goofy, grandfatherly manner and a willingness to embrace processed foods, Ginsburg endeared himself to millions of home cooks via 90-second segments syndicated to 125 local television stations around the country.

And though he published 52 Mr. Food-related cookbooks, selling more than 8 million copies, he was little known to the nation's foodies and mostly ignored by the glossy magazines. That was the way he liked it.

"They're on the Food Network. They're getting a lot of national publicity. And they're getting big money," he said of fellow food celebrities during a 2010 interview with The Associated Press. "I was always the hometown guy. I don't want to be the super celebrity. When you need bodyguards, that's not my deal."

Ginsburg grew up in the meat business, and eventually started his own catering company. He made his television debut in 1975 in upstate New York on a local morning program. His Mr. Food vignettes were syndicated in nine television markets by 1980. His popularity peaked in 2007, when he was appearing on 168 stations.

He also was generous with the enviably broad reach of his culinary pulpit, frequently inviting up-and-coming celebrities to do guest appearances with him.

"Art Ginsberg was a warm, gregarious man who knew food is more about love and sharing than a fancy ingredient list," said Rachael Ray, who Ginsburg invited on air long before she was a huge celebrity. "He was a supportive and loyal friend and I'll miss his smile and warm hugs. This Thanksgiving I'm thankful I knew him."

In recent years, Ginsburg eased his involvement in the day-to-day operations of the company he founded, Ginsburg Enterprises Incorporated, which produces the television segments and oversees his many other ventures, including a line of housewares. The company also produced television segments that did not star Ginsburg, billing them as the "Mr. Food Test Kitchen." It plans to continue producing and syndicating those segments.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Police Looking for Man Involved in Assault in Milford

    Police Looking for Man Involved in Assault in Milford

    Friday, July 21 2017 3:08 PM EDT2017-07-21 19:08:10 GMT
    Friday, July 21 2017 3:08 PM EDT2017-07-21 19:08:10 GMT
    A Dover woman was arrested after providing officers with a fake name.A Dover woman was arrested after providing officers with a fake name.
    MILFORD, De.-- The Milford Police Department is turning to the public to ask for assistance in locating a man involved in an assault. A warrant is out for Huber Velasquez-Rodriguez of Milford. Police say the 36-year-old was involved in a domestic reMore
    MILFORD, De.-- The Milford Police Department is turning to the public to ask for assistance in locating a man involved in an assault. A warrant is out for Huber Velasquez-Rodriguez of Milford. Police say the 36-year-old was involved in a domestic reMore
  • Wicomico County Health Officials Report Possible Whooping Cough Exposure

    Wicomico County Health Officials Report Possible Whooping Cough Exposure

    07/21/2017 15:00:00 -04:002017-07-21 19:00:00 GMT
    Friday, July 21 2017 3:00 PM EDT2017-07-21 19:00:44 GMT
    SALISBURY, MD -- The Wicomico County Health Department are investigating the possible exposure to pertussis, also known as “whooping cough”, of children who attended a vacation bible school.More
    SALISBURY, MD -- The Wicomico County Health Department are investigating the possible exposure to pertussis, also known as “whooping cough”, of children who attended a vacation bible school.More
  • Cambridge Welcomes Home Gloria Richardson Dandridge

    Cambridge Welcomes Home Gloria Richardson Dandridge

    07/21/2017 22:16:00 -04:002017-07-22 02:16:00 GMT
    Friday, July 21 2017 10:27 PM EDT2017-07-22 02:27:21 GMT
    Gloria Richardson Dandridge - the woman who led the Cambridge Civil Rights Movement - finally came back home.More
    Gloria Richardson Dandridge - the woman who led the Cambridge Civil Rights Movement - finally came back home.More
Powered by Frankly

All content © Copyright 2000 - 2017 WBOC. All Rights Reserved. For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices