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SOURCE: Robin Leedy & Associates
Agency Creates Award-Winning PR and Social Media Marketing Campaigns for OTC Health and Beauty Brands
Mount Kisco, New York (PRWEB) November 27, 2012
PR and social media marketing specialists, Robin Leedy & Associates (RL&A), a 26-year old, award-winning integrated marketing firm specializing in national health, wellness, beauty and lifestyle brands, is opening an office in Manhattan this December. The new office, at Fifth Avenue and 44th Street, is in addition to its Mount Kisco office, which will remain its headquarters.
Heading up the RL&A Manhattan office is the firm’s new managing director, Tara McNally, formerly of Edelman, Chicago. Tara will oversee account teams and staff development, client services and brand campaigns, reporting to EVP/Partner Alyson O’Mahoney and will be based primarily in the NYC office.
Throughout the span of her 15-year career, McNally has developed and executed numerous successful, holistic communication and influencer initiatives for a variety of lifestyle brands in the beauty, fashion, health/wellness/nutrition, food/beverage and travel/tourism arenas. “Tara is a dynamic, creative and passionate professional who has an unwavering commitment to her craft and translating it into impactful results benefitting her clients,” says Robin Russo, President of RL&A. “We are extremely excited to have her on the RL&A management team as we expand into our new Manhattan office.”
Most recently, McNally resided in Chicago, working for Edelman to drive and execute consumer engagement programming for a variety of brands, including Jim Beam and Quaker Oats, for which she traveled with Biggest Loser trainer Bob Harper across three time zones in three days to teach people how small lifestyle changes can lead to big improvements in their overall health and wellness.
Prior to joining Edelman, McNally worked for several agencies in New York City, where she honed her skills for creating and implementing integrated communications platforms through her work with a variety of national brands, such as Vicks, glaceau vitaminwater/smartwater, TCBY, H&M, Mattel, and many others. Additionally, she’s worked in-house alongside news anchor Lou Dobbs and astronaut Dr. Sally Ride at the online news organization SPACE.com.
With the new addition to the RL&A management team, O’Mahoney, who reports to Russo, will move more into further developing the agency’s integrated marketing capabilities and social network activation, as well as new business development and agency business. For more information about RL&A, visit http://www.rlapr.com.
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