Dover Shoppers Buying and Returning on Day After Christmas - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Dover Shoppers Buying and Returning on Day After Christmas

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(Photo: WBOC) (Photo: WBOC)

DOVER, Del.- Lots of people hit the stores Wednesday as the tail section of the holiday shopping season began.

The day after Christmas might seem like an odd day for Mary Pulley and Kristine Burger to buy Christmas ornaments at the Dover Mall.

"But the deals are out here. We should have done our Christmas shopping today," Pulley said.

And they bought presents for birthdays still weeks and weeks away.

"We got a nice coat. This is a birthday present come February," said Pulley. "We even used coupons for Christmas, and it's even better today."

Scoring big savings, using gift cards and making returns are all on the to-do lists for mall shoppers.

Mall management said traffic on Wednesday looked about how it has on average throughout the holiday season.

"November and December without a doubt are heavy traffic times, but that will last and linger into January," said Patricia Southard, marketing director for the mall.

Southard says those same three things - sales, gift cards and returns - are what keep the number solid at the Dover Mall into next month.

Nationwide, retailers are hoping shoppers are really hoping for solid post-Christmas numbers.
analysts say they'll need that as new data, out today from MasterCard, shows this might end up being the weakest holiday season since 2008.

There's still time for a boost, though.

It's a boost sisters Asua and Asi Ofosu are helping to provide.

"We're out here buying last minute gifts - gift cards for people we had not bought for," said Asua. "We're going to roll around - check out Macy's, then Boscov's. We'll definitely do some after Christmas shopping."

Southard says other upcoming holidays - like Valentine's Day, then Easter, help increase foot traffic after the holiday season ends at the mall in Dover.

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