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SOURCE: Shiny Reputation
ShinyReputation.com discusses the advantages of Facebook’s new Nearby app and how businesses can use it to their advantage.
(PRWEB) January 14, 2013
While Yelp.com has arguably become the vanguard of online reviews, internet colossus Facebook has recently released a new application known as “Nearby”, which enables users to review, share, and contact businesses. This potential game-changer in the world of internet reviews gives Facebook patrons a new way to assess businesses.
ShinyReputation.com, a website devoted to assisting business owners with cleaning up their Yelp reviews, explores this new application, and better yet how businesses can use this service to their advantage instead of sweating the oncoming trend.
Nearby offers several features that users will appreciate, and that Yelp has yet to meet --but most importantly, it isn’t a listing with a stranger’s comment next to it. Unlike Yelp, Nearby works backwards: it starts with people, and goes to their frequented businesses.
Once logged in to Facebook, users can see businesses that are being “liked” by friends, reviewed by them, and recommended to others. They in turn can do the same within that friend network, as well as contact the business through their profile, make reservations, or get directions. The system provides the sharing of local establishments with other trusted people in similar mindsets, meaning that the reviews and business’ online upkeep is that much more important.
And unlike the fairly-known Foursquare Explore, Nearby has users tagging locations at over 800 location tags per second, which launcher Josh Williams promises is just the beginning. At that rate, more than 48,000 businesses are potentially being reviewed every minute, putting the pressure on owners to ramp up their interaction with the digital world.
So how can businesses keep up with this new review trend? A few simple solutions, from server health monitoring to ensuring “likes”, can help to prepare:
1) Create a Profile
If owners don’t already have a business profile on Facebook, they should take the time to create one. In 15 minutes, a business can be online and in the network for users to contact, review, and “like”. Make sure to include images of the storefront and inside if possible, as well as contact information to make the website and/or location easily accessible.
2) Offer Perks
Getting “liked” shows that Facebook supporters care about the business while increasing visibility and trust. Asking friends, and those attached to the business to “like” it, as well as presenting perks such as coupons to reach a certain number of “likes”, will generate a great amount of interest and popularity in a small amount of time.
3) Provide Instant Service
While some struggle to manage the online database of their business, it’s crucial for this generation of online consumers to see modernity in the owner’s service. Offering online booking for reservations, email contact, and for smaller businesses, chat, will show customers that the provider is ready to help the client as soon as possible, and faster than most traditional businesses are able. If the owner or other employees can’t find the time to keep the profile managed, hiring a non-professional, tech savvy student can keep costs down and communication up. Additionally, making sure that the company’s computer equipment is fast, clean, and efficient with server health services can pay off as well.
4) Welcome the New Tech
Take a positive stance on the growing popularity of other review systems. Sometimes Yelp reviews can scar a business for a long period on the internet. As review applications like Nearby get the limelight, business owners should encourage their growth by using the app personally, and take extra care in building the reputation of their own business on that application. Considering the budding tech as a new lease on the business’ life will help encourage giving it a digital facelift. This new group of reviewers rely much more on personal interaction and trust of friends than Yelp—by securing a new reputation there, it may outlast the previous negative feedback of other sites.
ShinyReputation.com hopes the sweeping trend of applications like Nearby will help pave the way for a clean slate for businesses tarnished by unfair reviews from the past, and will encourage owners to update their practice for a new group of open-minded users.
About Shiny Reputation:
ShinyReputation.com provides advice to business owners for improving their yelp reviews, and offers the opportunity to sign up for advanced training on creating positive online feedback.
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