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SOURCE: DPR Group
Sales Revenues Rise, New Clients Signed, Industry Leadership Demonstrated
Prince Frederick, Md. (PRWEB) February 07, 2013
DirectMail.com™ (http://www.DirectMail.com), a market leader in Intelligent Direct Marketing Solutions that elicit a “Yes!” response, today summarized its major accomplishments of 2012. In a year marked by a challenging economy, DirectMail.com saw its revenue top $41 million. This increase reflected, in part, changes implemented as a result of a detailed analysis of its corporate strengths, weaknesses, opportunities and threats, and recognition of the need to adapt to changes in the business environment.
DirectMail.com’s new corporate logo incorporates the tag line: “Intelligent Marketing Solutions. Delivered.” The firm’s core competency as a direct marketing agency– and its ability to develop business intelligence insight and then design, create, produce and distribute targeted campaigns – is reflected in the phrase “Intelligent Marketing Solutions.” The word “Delivered” speaks to DirectMail.com’s expertise in data and analytics, identifying high-value recipients and then transmitting multi-channel messages to prospects, customers, donors and more employing their preferred contact mode.
Shawn Salta, Vice President, DirectMail.com, said “DirectMail.com rose to all the challenges 2012 presented. At a time when so many of our competitors’ businesses failed, we managed to succeed by staying attuned to the ever-changing business landscape and holding true to our core values. We take seriously our 40+ year heritage as an industry leader and will continue to lead through innovation, diversification and responsible citizenship.”
DirectMail.com, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency, Data Products, Business Intelligence Insight, Email Marketing and Production services. For over 40 years, DirectMail.com’s unique Intelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) has grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals, DirectMail.com’s proprietary data, business intelligence technology and segmentation products FUEL the marketing engines of the nation’s leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about DirectMail.com, please visit us at http://www.DirectMail.com, or call 1-888-690-2252.
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