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KITCHENER, ON, March 7, 2013 /CNW/ - Canadians love to snack1 and are in search of "better-for-you" options. To help Canadians find
a delicious, guilt-free snack, Dare Foods Limited has introduced
Breton® Popped!™, Canada's first supergrain cracker chip. A blend of
whole grain "supergrains" is air-popped into naturally flavourful,
nutritious cracker chips, making it a healthy alternative to satisfy
Like superfruits, "supergrains" are known for their nutritive benefits,
such as being high in protein and fibre. Breton® Popped!™ is made with
a blend of supergrains, including quinoa, amaranth and millet. To boot,
these cracker chips are trans fat and cholesterol free, low in
saturated fat and contain no artificial colours or flavours.
Breton® Popped!™ uses an air-popping process that applies heat and
pressure to the whole grains. This process ensures the chip's natural
flavours are enhanced and that each one is light, airy, crispy and
"Canadians continue to seek healthy snacks. We wanted to create a
product that would appeal to them and one that they would feel good
about eating," said Kelly McInenly, Senior Director Bakery Marketing,
Dare Foods Limited. "We used our 30 years of Breton® experience to
develop a cracker chip that is packed with wholesome grains, air-popped
and so delicious, snackers won't even notice it's healthier."
Each 20g serving (17 or 18 cracker chips) has the following nutritious
Made with 10g of whole grains
Only 90 calories
No artificial flavours?
No artificial colours
Trans fat free
Low in saturated fat
In addition to whole grain corn and wheat, Breton® Popped!™ is uniquely
made with a blend of supergrains, including:
Breton® Popped!™ comes in three taste-bud-popping flavours: barbecue,
cheddar and sea salt. All three varieties are available in 100g
packages at major grocery and mass merchandise stores across Canada
with a suggested retail price of $2.99. For on-the-go snackers, look
for the 25g size launching in March. Also, try a free sample with
purchase at participating Second Cup locations beginning April 1 and at
participating GoodLife Fitness locations during the week of April 15.
About Dare Foods Limited
Dare is a Canadian, family-owned company with a 120-year history of
providing Canadians with the quality products they love, including
cookies, candies, fruit snacks, crackers and fine breads. The company
was a pioneer in offering peanut-free food solutions, and continues to
develop delicious new products to satisfy the changing needs of
Canadian families. Key brands include Breton, Bear Paws, RealFruit,
Whippet, Simple Pleasures, Boulangerie Grissol and Wagon Wheels. With
six plants and more than 1,100 employees in North America, Dare is
headquartered in Kitchener, Ontario.
For more information about the company and its brands, please visit www.darefoods.com.
1 In 2009, 24 per cent of all meals in Canada were snack meals, compared
to 22 per cent in 2000 (NPD, 2010)