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SOURCE UBM Tech
2013 Technology Marketing Priorities Report Cites Demand Generation and Revenue Growth Biggest Priorities This Year
SAN FRANCISCO, March 14, 2013 /PRNewswire/ -- IT Marketing World and UBM Tech's CreateYourNextCustomer.com announce the release of its new research report, the 2013 Technology Marketing Priorities Report. The report analyzes results from a poll of 150+ business technology marketing professional across North America.
"As technology marketers continue to suffer the effects of the Great Recession and struggle to identify best practices in the era of content marketing, the survey provides some relief in the form of actionable insights into their careers and marketing trends," said Jim Novy, President of IT Marketing World. "Technology marketers now have solid data to help them benchmark their job functions, tools, metrics, budgets and other important data points relative to their peers."
"Marketing's clear charter is to drive revenue by creating brand demand and accelerating the pipeline," said UBM Tech's CMO Scott Vaughan. "Tech marketers need to re-think and re-tool to deliver upon this new mandate, leveraging key strategies like content-powered marketing to discover prospects, nurture relationships and close revenue."
The 2013 Technology Marketing Priorities Survey was commissioned by UBM Tech's CreateYourNextCustomer.com and executed by IT Marketing World to deliver foundational data as it relates to the priorities and skillsets of today's modern technology marketers.
For full access to the research data, please visit:
About IT Marketing World
IT Marketing World is an online community of information technology (IT) marketing professionals committed to establishing and refining industry best practices. Community members provide data-driven content, comments, survey insights and resource referrals based on their respective job functions, technology focus and sales channels. The site also features a directory of marketing services and paid advertising for marketing vendors.
CreateYourNextCustomer.com is UBM Tech's dedicated resource for technology marketing insights, best practices and solutions.
About UBM Tech
UBM Tech is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry. Its media brands and information services inform and inspire decision makers across the entire technology market- engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals. UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.
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