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SOURCE British Airways
PARTNERS WITH VARIETY MAGAZINE IN TRIBUTE TO EMERGING BRITISH ENTERTAINMENT TALENT
LOS ANGELES, Sept. 24, 2013 /PRNewswire/ -- British Airways is premiering its 'Red Carpet Route' between Los Angeles and London today, the inaugural flight for the airline's first Airbus A380. The City of Angels is the first of the airline's more than 150 destinations to receive the superjumbo, offering a premium experience to customers who want to travel in style to the U.K. and beyond.
"We currently fly three flights a day from LA to London and are proud to be strengthening our connection between these two entertainment capitals with the largest and most luxurious aircraft in our fleet," said Sean Doyle, EVP Americas for British Airways.
Scheduled to touch down at Los Angeles International Airport this evening, the new British Airways aircraft offers customers a superior travel experience, including:
The British Airways A380 also features a new menu designed by The Langham, London, for customers travelling in First and Club World. This includes an elegant five-course tasting menu and afternoon tea, inspired by the range of indulgent treats offered at The Langham, London – famed as the birthplace of Afternoon Tea over 140 years ago.
New aircraft are part of British Airways £5bn investment in products and services to benefit customers. The airline has ordered 12 A380s and 24 Boeing 787s.
Red Carpet Route Premiere, Hollywood Style
Celebrating the connection between two entertainment capitals of the world, British Airways has partnered with Variety magazine to present "10 Brits to Watch". The best emerging U.K. talent in Hollywood will be recognized at a red carpet event on September 25.
At the premiere party, guests will experience signature elements of the A380 while honoring the magazine's "10 Brits to Watch." These up-and-coming actors, writers, directors and musicians include Sam Claflin, Tuppence Middleton, Harry Treadaway, Sally El Housani, Gugu Mbatha Raw, Georgia King, Ed Whitworth, George Blagden, Alexandra McGuiness and Lauren Harris.
"London and Hollywood have been productively-linked entertainment business hubs for all of Variety's 108 years as the pre-eminent source of industry news, so the chance to partner on the Brits to Watch project with an esteemed global brand like the U.K's British Airways was irresistible," said Steve Gaydos, Executive Editor, Variety. "Business travelers and business readers both have high expectations due to their fast-paced careers and sophisticated lifestyles, so this is a partnership born out of our mutual strengths of experience and dedication to delivering on those daily demands, 24/7."
To further celebrate the launch of the A380, British Airways is staging the world's first-ever social race between a virtual plane and real plane. The competition invites British Airways fans and followers to 'tweet' a message using #racetheplane @British Airways. Each tweet will fuel the 'tweetliner'' and move it nearer to its destination – LA. Three lucky winners will receive a pair of tickets to fly to London.
The 5,454-mile race begins when BA269 takes off from London Heathrow at 4:15pm BST and will culminate when the inaugural flight touches down at LAX at approximately 7:15pm PST. Visit http://racetheplane.ba.com/ for additional information, including terms and conditions.
About British Airways
British Airways, part of International Airlines Group, is one of the world's leading global premium airlines and the largest international carrier in the UK. The carrier has its home base at London Heathrow, the world's busiest international airport and flies to more than 70 different countries. In 2012 the airline carried more than 37 million customers. The airline currently has a fleet of more than 270 aircraft.
Variety and Variety.com provide the industry with the most comprehensive coverage of motion pictures, television and the digital space. With respected and experienced news reporters in Los Angeles, New York and around the world, Variety marries its historic coverage of the entertainment business with a technologically advanced website and new weekly print edition, offering readers the in-depth news coverage needed to remain competitive in the ever-changing entertainment industry. The Variety Group - Variety, Variety.com, Variety Insight, LA 411, NY 411 - is owned by Variety Media, LLC, a division of Penske Media Corporation.
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