Five Businesses Open Through 'Project Pop Up' - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Five Businesses Open Through 'Project Pop Up'

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(Photo: WBOC) (Photo: WBOC)

MILTON, Del.- With the cut of a ribbon, a new small business in Delaware is born.

"I love what I do and I feel like this is an opportunity to do it on a larger scale," said Paige Deiner, the owner of Milford Massage, Wellness and Yoga.

Deiner is one of the five business owners being helped through "Project Pop Up."

"It's a big financial risk to move a business even if it's just in your home and it's really slow, I don't think we would have done it, no not for a long time," she said.

Through Project Pop Up, the businesses receive rent-free space for three months and help from a business advisor.

The project began in 2012 and this year the state tried to find the best businesses that fit the project.

"Businesses that are already bringing in revenue are the best candidates for Project Pop Up, they have some sense about running a business, they have established clientele and the three months free rent just gives them a running start," said Diane Laird of Downtown Delaware.

About a dozen sites were offered this year but not all were filled.

"We've typically found that about half the properties that we have in the program get filled with qualified tenants," Laird said.

For John Lehne, the owner of 302 fitness in Milton, the program is helping him move into a bigger space than he originally imagined.

"I'm really boot-strapping this so it's saving me a ton of money, and an opportunity with the holiday season coming up and get business and get clientele so I can pay bills come January," he said.

For more information on Project Pop Up check out

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