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SOURCE Eureka Mobile Advertising
Enhances features to include HTML 5, Timed ads and Live Voting options
SAN FRANCISCO and NEW YORK, January 15, 2014 /PRNewswire/ --
Eureka Mobile Advertising, which monetises the idle screen of the mobile phone, today released an exciting new upgrade to its application that transforms it into the world's first live customer engagement platform. Marketers can now engage consumers with Timed content in an enhanced and intuitive HTML 5 format, while the application's Live Voting facility can help collate real-time user feedback. For users, this means greater relevance and ease, while for brands, this translates into a never-seen-before platform that allows live customer engagement, feedback collection and real-time analysis.
Commenting on this development, Rahul S Jayawant, Founder and CEO, Eureka Mobile Advertising, said, "We are really excited to introduce a slew of never-seen-before offerings which make us a LIVE CUSTOMER ENGAGEMENT platform. This holds a sea of opportunities for brands to engage with consumers and help them make informed decisions, using authentic, measurable user data in real time. The feedback we have received so far in our pilot phase has been fantastic, and we believe that this is going to be a game-changer in the mobile advertising space."
Eureka successfully launched its live voting functionality at the recently concluded Mood Indigo (MoodI), Asia's largest youth festival. This was the first introduction to the upgrade along with HTML 5 and timed ads anywhere in the world. There has also been a lot of early excitement seen amongst Marketers and Agencies for this Live Engagement Platform and the potential it holds.
Yogesh Sholapurkar, Co-Founder and CTO, Eureka Mobile Advertising said, "Innovation is part of the company's DNA. Our Live Customer Engagement basket of products is architected keeping in mind scalability and a user experience that is intuitive but simple."
About Eureka Mobile Advertising
Headquartered in UK, Eureka Mobile Advertising is the world's first mobile phone utility that monetizes the idle screen to deliver relevant content to opt-in subscribers. Eureka is operator-agnostic and available on Android. It works with brands, consumers and telecom operators, guaranteeing advertisers relevant views with its proprietary technology. Since its launch in April 2013 in India, Eureka has been listed as one of the Top 5 Lifestyle category apps on Google Play Store with a customer engagement ratio of over 41%.
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