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SOURCE McDonald's New York Tri-State Area Restaurants
New social media campaign encourages sending personalized messages to Olympians and teams
ISELIN, N.J., Jan. 21, 2014 /PRNewswire/ -- With less than a month until the start of the Sochi 2014 Olympic Winter Games, McDonald's launched a new social media campaign to connect fans across the globe with the athletes who will be competing in Sochi. Supporters in the New York Metro Region and around the world can send personalized messages and good luck wishes to their favorite athletes or teams by using the hashtag #CheersToSochi or by visiting www.cheerstosochi.com. The cheers will be shared via a special display in the Athlete's Village in Sochi, where athletes can view and print their favorite messages onto ribbons to wear around their wrists. Athletes may even tweet their appreciation back to some lucky fans!
"This year, we wanted to be able to give fans a chance to feel more connected to the 2014 Olympics and athletes" said Tony Scari, President of the New York Metro McDonald's Owner Operators Association. "We encourage New Yorkers to celebrate Team USA and its athletes by sending their own unique #CheersToSochi message."
Top Olympic athletes, including U.S. hockey player Patrick Kane, U.S speed skater Shani Davis, U.S. snowboarder Louis Vito, U.S. bobsledder Lolo Jones, U.S. Para Olympian sled hockey player Rico Roman are encouraging people to send their #CheersToSochi now and throughout the Games.
"The encouragement from fans is great motivation for my teammates and me as we compete for the gold in Sochi," said two-time Olympic Champion Shani Davis. "Wearing inspiring messages is a great reminder of the support back home."
Fans can visit www.cheerstosochi.com to learn more about the campaign and start sending messages now as athletes and teams complete their training and gear up for Sochi.
About McDonald's and the Olympic Games
McDonald's commitment to the Olympic Movement began in 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France, after they reported being homesick for McDonald's food. The company has served its menu of choice and variety to millions of athletes, their coaches, families and fans. Sochi 2014 marks the tenth consecutive Games with McDonald's as the Official Restaurant, serving Olympic athletes and fans at the Games.
ABOUT McDONALD'S NEW YORK TRI-STATE AREA RESTAURANTS
McDonald's is one of the world's best-known brands and is a global leader in food service. There are more than 600 McDonald's restaurants, owned by over 100 franchisees, located throughout the New York, New Jersey and Connecticut Tri-State. Visit http://www.mcdonaldsnytristate.com/ or follow us on Twitter @McDNYTriState for information about other McDonald's area programs.
McDonald's USA, LLC serves a variety of menu options made with quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.
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