Viral Videos and In-Person Efforts Target "Young Invincibles" fo - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Viral Videos and In-Person Efforts Target "Young Invincibles" for Obamacare Enrollment

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DOVER, Del. (WBOC) - The deadline to sign up for Obamacare without having to pay a penalty is just a little more than two weeks away. Delaware health officials have been making a large push this month to get people enrolled.

A big part of that includes targeting so called "young invincibles." Getting healthy young adults to sign up for health insurance is key to the Obamacare system working. But making that happen has proved easier said than done.

To put in perspective how getting young invincibles signed up is going, they represent only 25 percent of enrollments nationwide. And, at last report, that percentage was just 21 percent in Delaware.

So, there's been increased focus on the demographic both in-person and this week in a viral video.

Brittany Mosley stopped into a "Get Covered" event at Delaware Tech's Terry Campus in Dover Friday. She's 23 - right in the heart of the young invincible demographic. She's seen a lot of ads for getting health coverage.

"I've seen them on Netflix and Hulu," she said. "But the ads didn't go into detail about what it was. So, I decided to stop in and find out more information."

The health coverage push online this week included President Obama appearing on the web series "Between Two Ferns with Zach Galifianakis." the appearance, aimed at young adults, has 15 million views and has been a huge driver of traffic to healthcare.gov.

Henry Catania, a marketplace navigator, and a member of the young invincible demographic himself, says he thinks the video worked.

"I think it did. It's anecdotal, but I can tell from among my friends that after you're done watching the video clicking on it takes you right to healthcare.gov really helps."

Mosley hadn't seen the video before WBOC showed it to her. But she thought a viral video was the perfect way to reach out to young adults.

"With the younger crowd, humor is the way to our hearts. Putting something like that on YouTube would make sure more interested," Mosley said.

Time is running out for health officials to turn interest into enrollment.

Click here to watch "Between Two Ferns."

List of upcoming enrollment events in Kent and Sussex Counties:

Thursday, March 20, 5-8 PM
Shields Elementary School

Saturday, March 22, 9 am-noon
Westside Family Healthcare, Dover Health Center

Tuesday, March 25, 4-7 PM
Milton Elementary School

Thursday, March 27, 6-8 PM
Milford High School

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