Dewey Beach Marketing Committee Works for Positive Image - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Dewey Beach Marketing Committee Works for Positive Image


DEWEY BEACH, Del. - The Dewey Beach Marketing Committee met Friday evening to discuss strategies to advertise Dewey as a family-friendly town.

Currently, many say Dewey Beach has a reputation for being a party place. The town does not want this image.

Committee member and 20 year Dewey Beach resident Dale Cooke said the committee's goal is not to change the town's reputation but rather to show its family-friendly side.

"Some people have the idea in their minds that it's nothing but a party town and the vast majority are learning now that Dewey is a family-friendly town," he explained. "The idea now is that we've never had someone sit back and try to market the town better and that's what were trying to do."

The committee members discussed ways to bring more children in during the summer. One idea they talked about was a Tuesday night glow-in-the-dark dance party to hold weekly in the Summer.

Some people however, don't think the town can accomplish their goal.

Ronald Davis, 27, and a group of his friends rented a house for St. Patrick's Day weekend in Dewey Beach, and started partying immediately.

This Friday kicked off many of the bars' opening weekends.

"The atmosphere in Dewey Beach is pretty much a party scene," Davis said. "But that's why we come to Dewey Beach, that's what Dewey Beach is known for."

His friend Alvina Ahmed, 24, said the party reputation is justified.

"For the three years I've been coming to Dewey, just the things that I've seen I don't think are very appropriate for young children," she said. "I've seen people passed out on the side of the road and puking on the side of the road and drinking."

Also in attendance at the marketing meeting were the Chamber of Commerce and the Dewey Beach Police. Each presented their tactics for bringing families into the town and keeping them safe.

Currently, Dewey Beach hosts other weekly events in the summer to bring in families such as Monday night movies and Wednesday bonfires. The Town Council also recently passed an ordinance to make parking free on those nights so more people will be inclined to stick around.

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