Brew Dogs Reality Show Brings Business to Sussex County - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Brew Dogs Reality Show Brings Business to Sussex County

MILTON, Del. - Dogfish Head Brewery finished filming tonight for an episode of Esquire Network's Brew Dogs.
Brew Dogs hosts, James Watt and Martin Dickie, travel to local breweries across America, and chose Dogfish Head this time around. Brewers themselves, Watt and Dickie said owner Sam Calagione was an enormous inspiration to them when they started their business. But it's not just Calagione and Dogfish Head that inspires them.
"For us everything is about artisinal about passion about local and that's so evident in the Delaware area," Watt said. "People are so passionate about what they do."
The show hosted a tasting at the brewery in Milton Thursday night to give patrons a sample of a beer created just for the show. The beer was brewed while racing around Dover Downs racetrack, making it the "fastest" beer ever.
Greg Christmas, a Milton resident and Dogfish Head employee, said he thinks the reality show will help both the county and the company.
"I think this is great," he said. "It really showcases what the community has to offer and what Dogfish has done."
Sussex County's beach towns already bring in a lot of tourists in the summer, but now many hope that by broadcasting other local attractions, small towns like Milton will become more popular destinations.
"I certainly hope that this little publicity is really good for the town because I think any positive reinforcement is good for us," Carol Colp of Milton said.
And it's not just Brew Dogs, MTV's Catfish also recently filmed an episode in Sussex County.
Calagione was also featured on Discovery Channel's Brew Masters in 2010.
"This is only going to help," Christmas said. "Not only here in town but the whole community."
Once these shows air, more tourists may mean more money for Sussex County.
In full disclosure, Dogfish Head is owned by a close relative of the owner of WBOC.
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