DEWEY BEACH, Del. - The Dewey Beach Marketing Committee proposed a massage tent on the beach to the Town Commission at Saturday morning's meeting.
The committee explained they think the massage tent would bring a more health-conscious and mature crowd to the beach, helping to improve its image.
Currently, many say Dewey Beach has a reputation for being a "party town," and the marketing committee is charged with coming up with ideas to change this.
Heather Shafer was asked by the committee to bring her massage and yoga company, Kaya Wellness, to an open-air tent on the beach by Swedes Street. She said she agrees that this could help the town's image.
"There are a lot that are in that direction of partying and drinking and you know that's fine," she said. "That's in the roots of this community but this is something very positive for the families to be able to do."
The committee also suggested that this proposal would bring more money to the town. Tom Fox, a local beach-goer, thinks it is a great idea and will help keep a diverse crowd on the beach.
"I think everybody would enjoy it," he explained. "Whether they're older people or younger people."
At the commissioners meeting, several residents stood up saying they are against the location of the tent. As for homeowners, they said they do not want their view ruined by a business on the beach.
"Of course not totally surprised that there would be a community that's concerned it's on my street, I don't want to see a beach tent," Shafer said. "This is something that we want to get feedback and work the community to make sure that it is positive for the overall."
Kelly Feehley visits Dewey from Baltimore, and she said she sees more problems than just location.
"I just dont think massages on the beach is going to class up the place," she said. "Personally I think Dewey Beach should be a fun place for people to go to."
The Town Commissioners voted to send the proposal to the Planning Commission. Members requested a written recommendation regarding allocation of beach areas for commercial purposes to any business.