Over The Top (OTT) Market by Content (Text/Image, Audio, Video), Access Type (Smart Devices: Phones and tablets, Laptops/Desktops, Set Top Boxes, Smart TV, Gaming Consoles) - Worldwide Forecasts & Analysis (2014 - 2019) - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Over The Top (OTT) Market by Content (Text/Image, Audio, Video), Access Type (Smart Devices: Phones and tablets, Laptops/Desktops, Set Top Boxes, Smart TV, Gaming Consoles) - Worldwide Forecasts & Analysis (2014 - 2019)

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NEW YORK, June 19, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Over The Top (OTT) Market by Content (Text/Image, Audio, Video), Access Type (Smart Devices: Phones and tablets, Laptops/Desktops, Set Top Boxes, Smart TV, Gaming Consoles) - Worldwide Forecasts & Analysis (2014 - 2019)

http://www.reportlinker.com/p02132935/Over-The-Top-OTT-Market-by-Content-Text/Image-Audio-Video-Access-Type-Smart-Devices-Phones-and-tablets-Laptops/Desktops-Set-Top-Boxes-Smart-TV-Gaming-Consoles---Worldwide-Forecasts--Analysis-2014---2019.html

The over the top (OTT) service market is an optimistic market trend mainly because of the growing number of enterprises and the penetration into newer markets. It helps to connect people in different regions, different time zones, and different work culture. The OTT service overcomes the above mentioned barriers and provides a smooth flow of communication at cheaper cost compared to traditional services. OTT solution also helps in operating system sharing and thus, it helps to reduce the time taken in decision-making process. The OTT contents include text, images, audio, and multimedia.

The OTT services find applications in the vertical, such as banking, financial services and insurance (BFSI), media and entertainment, IT and telecom, education, households, and healthcare segments.

In 2014, the OTT content market of BFSI accounts for the highest market share in the total OTT market. In 2019 as well, BFSI is expected to be the highest revenue generating segment in the overall OTT market.

The Y-o-Y growth rates of households and healthcare sectors will be on the higher side among the OTT content market. The growth of mobile VOIP services will be on the higher side within the OTT market throughout the forecast period 2014-2019. Some of the high growth markets are:

- Media and entertainment vertical- Healthcare vertical- Households

MarketsandMarkets expects that the education, healthcare, and media and entertainment segments will show tremendous growth throughout the forecast period. However, there are few revenue pockets, such as BFSI, IT and telecom that segments will show significant increase in this period.

The major challenges faced by the vendors in this space includes lagging network performance at core level, low rate of monetization of user base, and immense competition from new and emerging players.

There are various assumptions that have been taken into consideration for market sizing and forecasting. Few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the major economic factors, are expected to have a moderate rating of impact on this market. Therefore, the dollar fluctuations are not expected to enormously affect the forecasts in the emerging APAC regions.

The report will help the market leaders or new entrants in this market in the following ways:–

1. This report segments the market into contents, covering the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.2. This report will help the companies to better understand the competitor and gain more insights to enhance its business position. There is a separate section on competitive landscape which includes competitor ecosystem, mergers and acquisition, and venture capital funding. Besides this, there are company profiles of 10 top players in this market. In this section, market internals are provided that can put the company ahead of the competitors.3. The report helps them to understand the pulse of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION 171.1 KEY TAKE-AWAYS 171.2 REPORT DESCRIPTION 171.3 MARKETS COVERED 191.4 STAKEHOLDERS 201.5 RESEARCH METHODOLOGY 211.5.1 KEY DATA POINTS 221.5.2 DATA TRIANGULATION AND MARKET FORECASTING 221.6 FORECAST ASSUMPTIONS 23

2 EXECUTIVE SUMMARY 25

2.1 ABSTRACT 25

2.2 OVERALL MARKET SIZE 26

3 MARKET OVERVIEW 273.1 MARKET DEFINITION 273.2 MARKET EVOLUTION 283.3 MARKET SEGMENTATION 293.4 MARKET DYNAMICS 303.4.1 DRIVERS 303.4.1.1 Increasing penetration of smart devices and broadband connectivity 303.4.1.2 OTT services are light on pockets 303.4.1.3 Adoption of OTT services socially 303.4.2 RESTRAINTS AND CHALLENGES 303.4.2.1 Network performance lagging at core level 303.4.2.2 Monetization of user base 313.4.2.3 Massive competition 313.4.3 OPPORTUNITIES 313.4.3.1 Partnering with operator 313.4.3.2 Better user experience and QoS with cloud 313.4.4 IMPACT ANALYSIS OF DROS 323.5 VALUE CHAIN 32

4 OVER THE TOP: MARKET SIZE AND FORECAST

BY TYPE OF CONTENT 34

4.1 INTRODUCTION 35

4.2 TEXT AND IMAGE 37

4.2.1 OVERVIEW 37

4.2.2 MARKET SIZE AND FORECAST 37

4.2.2.1 Market size and forecast by region 39

4.3 AUDIO/VOICE 40

4.3.1 OVERVIEW 40

4.3.2 MARKET SIZE AND FORECAST 41

4.3.2.1 Market size and forecast by region 43

4.4 VIDEO 44

4.4.1 OVERVIEW 44

4.4.2 MARKET SIZE AND FORECAST 45

4.4.2.1 Market size and forecast by region 46

5 OVER THE TOP: MARKET SIZE AND FORECAST BY ACCESS TYPE 485.1 INTRODUCTION 495.2 SMART DEVICES 515.2.1 OVERVIEW 515.2.2 OVERALL MARKET SIZE 515.2.2.1 Smartphones 535.2.2.1.1 Overview 535.2.2.1.2 Market size and forecast by region 545.2.2.2 Tablets and PDAs 555.2.2.2.1 Overview 555.2.2.2.2 Market size and forecast by region 565.3 LAPTOPS AND DESKTOPS 575.3.1 OVERVIEW 575.3.2 MARKET SIZE AND FORECAST 585.3.2.1 Market size and forecast by region 605.4 SET TOP BOXES (STBS) 615.4.1 OVERVIEW 615.4.2 MARKET SIZE AND FORECAST 625.4.2.1 Market size and forecast by region 635.5 SMART TV 645.5.1 OVERVIEW 645.5.2 MARKET SIZE AND FORECAST 655.5.2.1 Market size and forecast by region 665.6 GAMING CONSOLES 675.6.1 OVERVIEW 675.6.2 MARKET SIZE AND FORECAST 685.6.2.1 Market size and forecast by region 69

6 OVER THE TOP: MARKET SIZE AND FORECAST BY VERTICAL 71

6.1 INTRODUCTION 72

6.2 BFSI 75

6.2.1 OVERVIEW 75

6.2.2 MARKET SIZE AND FORECAST 75

6.2.2.1 Market size and forecast by content 77

6.3 IT AND TELECOM 78

6.3.1 OVERVIEW 78

6.3.2 MARKET SIZE AND FORECAST 78

6.3.2.1 Market size and forecast by content 80

6.4 MEDIA AND ENTERTAINMENT 82

6.4.1 OVERVIEW 82

6.4.2 MARKET SIZE AND FORECAST 82

6.4.2.1 Market size and forecast by content 84

6.5 EDUCATION 86

6.5.1 OVERVIEW 86

6.5.2 MARKET SIZE AND FORECAST 86

6.5.2.1 Market size and forecast by content 87

6.6 HEALTHCARE 89

6.6.1 OVERVIEW 89

6.6.2 MARKET SIZE AND FORECAST 89

6.6.2.1 Market size and forecast by content 91

6.7 HOUSEHOLDS 93

6.7.1 OVERVIEW 93

6.7.2 MARKET SIZE AND FORECAST 93

6.7.2.1 Market size and forecast by content 95

6.8 OTHERS 96

6.8.1 OVERVIEW 96

6.8.2 MARKET SIZE AND FORECAST 97

6.8.2.1 Market size and forecast by content 99

7 OVER THE TOP: MARKET SIZE AND FORECAST BY REGION 1017.1 INTRODUCTION 1027.1.1 PARFAIT CHART 1057.2 NORTH AMERICA (NA) 1067.2.1 OVERVIEW 1067.2.2 MARKET SIZE AND FORECAST 1067.2.2.1 Market size and forecast by vertical 1087.3 EUROPE 1107.3.1 OVERVIEW 1107.3.2 MARKET SIZE AND FORECAST 1107.3.2.1 Market size and forecast by vertical 1127.4 ASIA-PACIFIC INCLUDING JAPAN (APAC) 1147.4.1 OVERVIEW 1147.4.2 MARKET SIZE AND FORECAST 1147.4.2.1 Market size and forecast by vertical 1167.5 MIDDLE EAST AND AFRICA (MEA) 1187.5.1 OVERVIEW 1187.5.2 MARKET SIZE AND FORECAST 1187.5.2.1 Market size and forecast by vertical 1207.6 LATIN AMERICA (LA) 1227.6.1 OVERVIEW 1227.6.2 MARKET SIZE AND FORECAST 1227.6.2.1 Market size and forecast by vertical 124

8 OVER THE TOP: MARKET LANDSCAPE 126

8.1 COMPETITIVE LANDSCAPE 126

8.1.1 ECOSYSTEM AND ROLES 126

8.1.2 PORTFOLIO COMPARISON 127

8.1.2.1 Overview 127

8.1.2.2 Product category mapping 127

8.2 END-USER LANDSCAPE 127

8.2.1 MARKET OPPORTUNITY ANALYSIS 127

8.2.2 END-USER ANALYSIS 129

8.2.2.1 Global set-top box market expecting a significant growth 129

8.2.2.2 Targeted advertising getting more pervasive 129

8.2.2.3 Growth of Internet speed by 12% worldwide. 130

9 COMPANY PROFILES 131(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*9.1 AKAMAI TECHNOLOGIES 1319.2 APPLE INC. 1349.3 FACEBOOK INC. 1389.4 GOOGLE INC. 1429.5 LIMELIGHT 1469.6 MICROSOFT CORP. 1509.7 NETFLIX 1549.8 NIMBUZZ 1579.9 TENCENT HOLDINGS LTD. 1609.10 YAHOO INC. 164*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

10 APPENDIX 168

- MERGERS AND ACQUISITIONS (M&A) 168

- VENTURE CAPITAL 176

LIST OF TABLES

TABLE 1 OTT CONTENT MARKET SIZE, BY TYPE, 2014-2019 ($BILLION) 35TABLE 2 OTT CONTENT MARKET GROWTH, BY TYPE, 2014-2019, Y-O-Y (%) 36TABLE 3 OTT TEXT AND IMAGE MARKET, 2014-2019 ($BILLION, Y-O-Y %) 37TABLE 4 OTT TEXT AND IMAGE MARKET SIZE, BY REGION, 2014-2019 ($BILLION) 39TABLE 5 OTT TEXT AND IMAGE MARKET GROWTH, BY REGION, 2014-2019, Y-O-Y (%) 40TABLE 6 OTT AUDIO/VOICE MARKET, 2014-2019 ($BILLION, Y-O-Y %) 41TABLE 7 OTT AUDIO/VOICE MARKET SIZE, BY REGION, 2014-2019 ($BILLION) 43TABLE 8 OTT AUDIO/VOICE MARKET GROWTH, BY REGION, 2014-2019, Y-O-Y (%) 44TABLE 9 OTT VIDEO MARKET, 2014-2019 ($BILLION, Y-O-Y %) 45TABLE 10 OTT VIDEO MARKET SIZE, BY REGION, 2014-2019 ($BILLION) 46TABLE 11 OTT VIDEO MARKET GROWTH, BY REGION, 2014-2019, Y-O-Y (%) 47TABLE 12 OTT MARKET SIZE, BY ACCESS TYPE, 2014-2019 ($BILLION) 49TABLE 13 OTT MARKET GROWTH, BY ACCESS TYPE, 2014-2019, Y-0-Y (%) 50TABLE 14 OTT SMART DEVICE MARKET SIZE, BY TYPE, 2014-2019 ($BILLION) 52TABLE 15 OTT SMART DEVICE MARKET GROWTH, BY TYPE, 2014-2019, Y-O-Y (%) 52TABLE 16 OTT SMARTPHONE MARKET SIZE, BY REGION, 2014-2019 ($BILLION) 54TABLE 17 OTT SMARTPHONE MARKET GROWTH, BY REGION, 2014-2019, Y-O-Y (%) 55TABLE 18 OTT TABLET AND PDA MARKET SIZE, BY REGION, 2014-2019 ($BILLION) 56TABLE 19 OTT TABLET AND PDA MARKET SIZE, BY REGION, 2014-2019, Y-O-Y (%) 57TABLE 20 OTT LAPTOP AND DESKTOP MARKET, 2014-2019 ($BILLION, Y-O-Y %) 58TABLE 21 OTT LAPTOP AND DESKTOP MARKET SIZE, BY REGION, 2014-2019 ($BILLION) 60TABLE 22 OTT LAPTOP AND DESKTOP MARKET GROWTH, BY REGION, 2014-2019, Y-O-Y (%) 61TABLE 23 OTT SET TOP BOX MARKET, 2014-2019 ($BILLION, Y-O-Y %) 62TABLE 24 OTT SET TOP BOX MARKET SIZE, BY REGION, 2014-2019 ($BILLION) 63TABLE 25 OTT SET TOP BOX MARKET GROWTH, BY REGION, 2014-2019, Y-O-Y (%) 64TABLE 26 OTT SMART TV MARKET, 2014-2019 ($BILLION, Y-O-Y %) 65TABLE 27 OTT SMART TV MARKET SIZE, BY REGION, 2014-2019 ($BILLION) 66TABLE 28 OTT SMART TV MARKET, BY REGION, 2014-2019, Y-O-Y (%) 67TABLE 29 OTT GAMING CONSOLE MARKET, 2014-2019 ($BILLION, Y-O-Y %) 68TABLE 30 OTT GAMING CONSOLE MARKET, BY REGION, 2014-2019, ($BILLION) 69TABLE 31 OTT GAMING CONSOLE MARKET SIZE, BY REGION, 2014-2019, Y-O-Y (%) 70TABLE 32 OTT MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION) 72TABLE 33 OTT MARKET GROWTH, BY VERTICAL, 2014-2019, Y-O-Y (%) 73TABLE 34 OTT BFSI MARKET, 2014-2019 ($BILLION, Y-O-Y %) 75TABLE 35 OTT BFSI MARKET SIZE, BY CONTENT, 2014-2019 ($BILLION) 77TABLE 36 OTT BFSI MARKET GROWTH, BY CONTENT, 2014-2019, Y-O-Y (%) 78TABLE 37 OTT IT AND TELECOM MARKET, 2014-2019 ($BILLION, Y-O-Y %) 79TABLE 38 OTT IT AND TELECOM MARKET SIZE, BY CONTENT, 2014-2019 ($BILLION) 80TABLE 39 OTT IT AND TELECOM MARKET GROWTH, BY CONTENT, 2014-2019, Y-O-Y (%) 81TABLE 40 OTT MEDIA AND ENTERTAINMENT MARKET, 2014-2019 ($BILLION, Y-O-Y %) 82TABLE 41 OTT MEDIA AND ENTERTAINMENT MARKET SIZE, BY CONTENT, 2014-2019 ($BILLION) 84TABLE 42 OTT MEDIA AND ENTERTAINMENT MARKET GROWTH, BY CONTENT, 2014-2019, Y-O-Y (%) 85TABLE 43 OTT EDUCATION MARKET, 2014-2019 ($BILLION, Y-O-Y %) 86TABLE 44 OTT EDUCATION MARKET SIZE, BY CONTENT, 2014-2019 ($BILLION, Y-O-Y %) 87TABLE 45 OTT EDUCATION MARKET, BY CONTENT, 2014-2019, Y-O-Y (%) 88TABLE 46 OTT HEALTHCARE MARKET SIZE, 2014-2019 ($BILLION, Y-O-Y %) 89TABLE 47 OTT HEALTHCARE MARKET SIZE, BY CONTENT, 2014-2019 ($BILLION) 91TABLE 48 OTT HEALTHCARE MARKET GROWTH, BY CONTENT, 2014-2019, Y-O-Y (%) 92TABLE 49 OTT HOUSEHOLD MARKET, 2014-2019 ($BILLION, Y-O-Y %) 93TABLE 50 OTT HOUSEHOLD MARKET SIZE, BY CONTENT, 2014-2019 ($BILLION) 95TABLE 51 OTT HOUSEHOLD MARKET GROWTH, BY CONTENT, 2014-2019, Y-O-Y (%) 96TABLE 52 OTT OTHER VERTICAL MARKET, 2014-2019 ($BILLION, Y-O-Y %) 97TABLE 53 OTT OTHER VERTICALS MARKET SIZE, BY CONTENT, 2014-2019 ($BILLION) 99TABLE 54 OTT OTHER VERTICALS MARKET GROWTH, BY CONTENT, 2014-2019, Y-O-Y (%) 100TABLE 55 OTT MARKET SIZE, BY REGION, 2014-2019 ($BILLION) 102TABLE 56 OTT MARKET, BY REGION, 2014-2019 ($BILLION, Y-O-Y %) 103TABLE 57 OTT NA MARKET, 2014-2019 ($BILLION, Y-O-Y %) 106TABLE 58 OTT NA MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION) 108TABLE 59 OTT NA MARKET GROWTH, BY VERTICAL, 2014-2019, Y-O-Y (%) 109TABLE 60 OTT EUROPEAN MARKET, 2014-2019 ($BILLION, Y-O-Y %) 110TABLE 61 OTT EUROPE MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION) 112TABLE 62 OTT EUROPE MARKET GROWTH, BY VERTICAL, 2014-2019, Y-O-Y (%) 113TABLE 63 OTT APAC MARKET, 2014-2019 ($BILLION, Y-O-Y %) 114TABLE 64 OTT APAC MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION) 116TABLE 65 OTT APAC MARKET GROWTH, BY VERTICAL, 2014-2019, Y-O-Y (%) 117TABLE 66 OTT MEA MARKET, 2014-2019 ($BILLION, Y-O-Y %) 118TABLE 67 OTT MEA MARKET, BY VERTICAL, 2014-2019 ($BILLION) 120TABLE 68 OTT MEA MARKET GROWTH, BY VERTICAL, 2014-2019, Y-O-Y (%) 121TABLE 69 OTT LA MARKET, 2014-2019 ($BILLION, Y-O-Y %) 122TABLE 70 OTT LA MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION) 124TABLE 71 OTT LA MARKET GROWTH, BY VERTICAL, 2014-2019, Y-O-Y (%) 125

LIST OF FIGURES

FIGURE 1 OTT: STAKEHOLDERS 20FIGURE 2 OTT: RESEARCH METHODOLOGY 21FIGURE 3 OTT: DATA TRIANGULATION AND MARKET FORECASTING 23FIGURE 4 OTT MARKET, 2014-2019 ($BILLION, Y-O-Y %) 26FIGURE 5 OTT: CONTENT FLOW 27FIGURE 6 OTT: EVOLUTION 28FIGURE 7 OTT: MARKET SEGMENTATION 29FIGURE 8 OTT: IMPACT ANALYSIS OF DROS 32FIGURE 9 OTT: VALUE CHAIN 33FIGURE 10 OTT CONTENT MARKET, BY TYPE, 2014-2019, Y-O-Y (%) 36FIGURE 11 OTT TEXT AND IMAGE MARKET, 2014-2019 ($BILLION, Y-O-Y %) 38FIGURE 12 OTT AUDIO/VOICE MARKET, 2014-2019 ($BILLION, Y-O-Y %) 42FIGURE 13 OTT VIDEO MARKET, 2014-2019 ($BILLION, Y-O-Y %) 46FIGURE 14 OTT MARKET GROWTH, BY ACCESS TYPE, 2014-2019 Y-0-Y (%) 51FIGURE 15 OTT SMART DEVICE MARKET GROWTH, 2014-2019, Y-O-Y (%) 53FIGURE 16 OTT LAPTOP AND DESKTOP MARKET, 2014-2019 ($BILLION, Y-O-Y %) 59FIGURE 17 OTT SET TOP BOX MARKET, 2014-2019 ($BILLION, Y-O-Y %) 63FIGURE 18 OTT SMART TV MARKET, 2014-2019 ($BILLION, Y-O-Y %) 66FIGURE 19 OTT GAMING CONSOLE MARKET, 2014-2019 ($BILLION, Y-O-Y %) 68FIGURE 20 OTT MARKET GROWTH, BY VERTICAL, 2014-2019, Y-O-Y (%) 74FIGURE 21 OTT BFSI MARKET, 2014-2019 ($BILLION, Y-O-Y %) 76FIGURE 22 OTT IT AND TELECOM MARKET, 2014-2019 ($BILLION, Y-O-Y %) 79FIGURE 23 OTT MEDIA AND ENTERTAINMENT MARKET, 2014-2019 ($BILLION, Y-O-Y %) 83FIGURE 24 OTT EDUCATION MARKET, 2014-2019 ($BILLION, Y-O-Y %) 87FIGURE 25 OTT HEALTHCARE MARKET, 2014-2019 ($BILLION, Y-O-Y %) 90FIGURE 26 OTT HOUSEHOLD MARKET, 2014-2019 ($BILLION, Y-O-Y %) 94FIGURE 27 OTT OTHER VERTICAL MARKET, 2014-2019 ($BILLION, Y-O-Y %) 98FIGURE 28 OTT MARKET, BY REGION, 2014-2019, Y-O-Y (%) 104FIGURE 29 OTT: PARFAIT CHART 105FIGURE 30 OTT NA MARKET, 2014-2019 ($BILLION, Y-O-Y %) 107FIGURE 31 OTT EUROPEAN MARKET, 2014-2019 ($BILLION, Y-O-Y %) 111FIGURE 32 OTT APAC MARKET, 2014-2019 ($BILLION, Y-O-Y %) 115FIGURE 33 OTT MEA MARKET, 2014-2019 ($BILLION, Y-O-Y %) 119FIGURE 34 OTT LA MARKET, 2014-2019 ($BILLION, Y-O-Y %) 123FIGURE 35 OTT: ECOSYSTEMS AND ROLES 126FIGURE 36 OTT: PRODUCT CATEGORY MAPPING 127FIGURE 37 OTT: MARKET OPPORTUNITY PLOT 128?Disclaimer: MarketsandMarkets strategic analysis services are limited publications containing valuable market information provided to a select group of customers in response to orders. Our customers acknowledge, when ordering, that MarketsandMarkets strategic analysis services are for our customers' internal use and not for general publication or disclosure to third parties. Quantitative market information is based primarily on interviews and therefore, is subject to fluctuation.

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