Twitter Marketing Software Helps Agencies Master Social Media Optimization (SMO) - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Twitter Marketing Software Helps Agencies Master Social Media Optimization (SMO)

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SOURCE SocialCompass

SocialCompass Twitter marketing software has multifaceted Social Media Optimization (SMO) benefits for agencies, according to technology marketing firm HipLogiq.

DALLAS, June 30, 2014 /PRNewswire/ -- Many marketers now suggest that SMO or Social Media Optimization is just as important as SEO (Search Engine Marketing) when it comes to generating quality leads for businesses. The developers of SocialCompass, a Twitter marketing software, say they couldn't agree more, and recommend that agencies that provide social media marketing services for business clients use tools for sharing on social media channels that offer maximum optimization support on top networks. In a recent company blog post, HipLogiq outlined ways to master SMO.

For Effective Social Media Optimization

According to HipLogiq, effective social media optimization entails, among other things, being consistent and utilizing some of the same elements important for SEO, such as keywords. Says Ben Read, HipLogiq's Director of Marketing, "Use the same main keywords you include on your website and in your blog posts on your social media postings. If people are searching these keywords, then they will also find your social media accounts, be encouraged to follow you, and be more likely to buy your services due to increased exposure."

The company's SocialCompass Twitter Marketing software is designed for agency use in interacting with prospects on Twitter to generate more quality leads with the use of keywords, consistent posts, and other tools for effective engagement. A free software trial is now available for agencies that would like to learn more about how SocialCompass can work for them.

About SocialCompass

SocialCompass is a white label platform that helps agencies further the success of their clients' Twitter marketing campaigns. The software has been developed to utilize intent-based marketing techniques to communicate with consumers looking for the products or services of a diverse range of agency business clients.

For more information about SocialCompass, or to sign up for a free trial to try the software, connect with HipLogiq online today.

Ben Read, HipLogiq's Director of Marketing

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