Milton Embraces State Pop-Up Program - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Milton Embraces State Pop-Up Program

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MILTON, Del. - The town of Milton has a small population, just over 2,500 but there has been some growth in the business community over the last couple years, as it has embraced a state pop-up program. This year, it has four businesses, looking to tap into federal money, more than any other town in the county. 

The Pop-up program, controlled by the Delaware Economic Development Office gives new, viable businesses free rent for three months during the holiday season. The goal of this venture, paid for by a federal grant, is to incentivize more businesses to set up shop in towns like Milton, across the state. 

The four vacant buildings are located on Union Street and Federal Street, two in each location. The town said that they would have full capacity in the downtown area for the first time in decades, if the locations are successfully filled. 

Two of the locations are at 105 and 107 Federal St, located next door to the Paisley Moon Salon. Co-owner of the salon, Gretchen Ninzeheltzer said the pop-up program offers a unique incentive for new businesses. 

"I think it's going to do really well," she said. "I think it's going to give other business owners a chance to realize whether or not they can make it in such a small town. I know as a business owner myself it's stressful to think about what could happen if you don't have the clientele or the customers." 

The other two potential locations are within the same address at 113 Union Street. Within that same shopping complex is 302 Fitness and The Milton Wellness Center, two businesses that used the pop-up program last year. 

Lisa Sumstine, the Executive Director for the Milton Chamber of Commerce said that this is part of a bigger growth pattern for the town. Various new businesses and restaurants have emerged in the downtown area, as well as the much anticipated Milton Theater, all of which she said are encouraging more people to set up shop in Milton. 

"At the first of the year, none of this was happening," she said. "In just a small period of time, things have really begun to bust for Milton."

Sumstine said the town is now waiting for ambitious business owners to apply for these pop-up projects. The deadline for this program is August 6. As far as down-state Delaware, Sumstine said there are two locations in Seaford and one in Milford also hoping to apply for this program. 
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