Dewey Beach To Market May and June As "Family Months" - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Dewey Beach To Market May and June As "Family Months"

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DEWEY BEACH, De. - In Dewey Beach, you can easily tell when summer is winding down. Thursday afternoon, there were a couple dozen people spread along the strip, but all in all it was looking pretty slow. But it's another story during the summer months, when thousands flock to the small town.

These large crowds can also bring rowdy clientele, according to Mayor Diane Hanson. In particular during the months of May and June, many young adults out of high school and college flock to the area to celebrate being done with their studies.

To move away from this "rowdy" behavior, Hanson said the Dewey Beach Marketing Committee is trying to market the town to families instead through multiple initiatives approved by the committee on Thursday morning. "We're trying to find responsible renters in the months of May and June," she said. "At this point, we tend to have a preponderance of the younger crowd. And they can sometimes get a little rowdy." 

The two initiatives call for marketing plans during two main time periods. From Mid-April to Mid-May, the town will market towards families with pets. Then from Mid-May to Mid-June, the town will target mothers, fathers, and grandparents. 

Some visitors like Brett Keller think this plan will be ineffective. Keller worked for a band that performed at a local bar in Dewey Beach all summer. He said these young people are a big economic boost to the area.  "It's a party town," he said. "It's a drinking town. I imagine a lot of money is spent on alcohol and cover at bars. And it even branches out to other people like me who work here." 

But others like Dewey local Lynn Montana said that family events could be just what the town needs, to get away from the rowdy parties during the summer.  "The bars can get out of hand early in the season," she said. "And it deters families from coming down." 

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