Dover Mayor Starts Personal "I Believe in Dover" Campaign - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Dover Mayor Starts Personal "I Believe in Dover" Campaign


DOVER, Del. (WBOC) - Call it a one-man advertising campaign. Dover's mayor is spreading a new unofficial slogan for Delaware's capital city and hoping people get behind it.

Mayor Robin Christiansen says the slogan "I believe in Dover" is about where the town is going.

"Dover is at a point in time when we really need to cheerlead our city."

He's been using the sentence at the end of speeches for months and says his daughters thought it could be more than a speech concluder.

"They came up with the idea that we should get this buttons and pass them out," he said.

Christiansen got 250 buttons from a downtown merchant and recently bought 250 more.

"I paid for these out of my own pocket and will continue to do so," the mayor said.

Theo Morgan is a downtown merchant, too. He owns Computers Fixed Today. He likes the new unofficial slogan.

"I believe in Dover, too," Morgan said. "Downtown Dover is one of the best places in America."

But the thing is it's not like Dover doesn't already have slogans. All over downtown signs read "Historically Happening." and christiansen says that's not all.

"We also have 'Community excellence through quality service.'"

But he thinks even in its unofficial capacity "I believe in Dover" is catching on.

"I hope it's more than a phrase. I hope that it's a renewed spirit that we have," said Christiansen.

Christiansen joked that if nothing else comes from this effort maybe one day the buttons will make a good collectors item for the state archives.

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