Finding Success in the Wine Industry - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Finding Success in the Wine Industry

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SALISBURY, Md. – Day one of the Autumn Wine Festival opened with a crowd of hundreds on Saturday Oct. 18 at Pemberton Park in Salisbury.

With more than 20 different wineries from around the region competing for sales and tastebuds at the festival, production and marketing play an important role in standing out.

Jennifer Layton co-owns Layton's Chance winery based in Vienna, Maryland. She and her team put their best bottles forward to offer a flavorful variety of what Layton's Chance can bring to any dinner table.

“We have everything from our sweet wines which is our best seller,” said Layton as she described what wines were brought to the event. “Our Joe's red and so we also have some Midway, our new harvest – they're semi-sweet. And then we have our drys.”

Diversity in business can be good but often times, companies who excel in one product then gradually progress to new areas can yield better results.

Matt Cimino owns Great Shoals which has two locations in Mt. Vernon and Silver Spring.

“When we first got started we focused on sparkling wines which was an area of the wine business that not many other wineries in Maryland focused on,” said Cimino.

So after mastering sparkling wine, Great Shoals began producing hard apple cider. Customers were impressed, Cimino said, but wanted more traditional wines as well. Great Shoals now produces all three.

In a slowly recovering economy, venturing into a business like wine making can be tough. But for many of the family-run wineries at the Autumn Wine Festival this year, it's a labor of love to make good wine from stem to glass.

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