Consumers Spending More on Family for Holiday Shopping Season - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Consumers Spending More on Family for Holiday Shopping Season


REHOBOTH, Del. – The National Retail Federation estimates more than 140 million people are projected to take advantage of Black Friday and other Thanksgiving weekend deals, according to a new survey.

Researchers said consumer spending during the holiday shopping season is up from last year when it comes to gift-buying for family and friends. The average shopper will spend about $459.87 on family and around $80 on friends, while continuing to spend less on items for co-workers and others.

Cool temperatures Friday night did not deter a few out-of-state shoppers at the Tanger Outlets in Rehoboth, Del., from taking advantage of the deals stores have already rolled out for the holidays.

Justine Hughes, accompanied by two mothers, their daughters and another friend, was on an annual girl's shopping trip to the outlet center as she talked about her Black Friday shopping strategy.

“We're heading out at 5 a.m. my kids and I,” said Hughes. “Oh I look through the fliers and I know exactly what I want,” she said.

For some people at the outlets, when it comes to holiday shopping having a strategy is necessary to snag early-bird deals.

“Wake up as early as possible,” said Chris Vallone who has traveled to Rehoboth for the holidays every year with his wife – and now his newborn son -- to get a head start on tax-free Christmas shopping in Delaware.

“Big-box stores like Macy's – we would try to buy everything all in one store to try and cut down on going from store to store, to save time,” said the new father.

But to others, the early morning Black Friday deals are not appealing.

“I don't get up early,” said Virginia Reber who has been visiting the Tanger Outlets from North Carolina with friends for several years. “If I don't get it here, I'll probably get it online,” Reber said.

This year consumer's will spend a lot of their time shopping online according to the NRF's survey. But many consumers still rely on getting the best deals wherever they can.

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