Delaware Finally Getting Its Own Brand Identity - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Delaware Finally Getting Its Own Brand Identity

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DOVER, Del.- For the first time in state history, Delaware has created its own brand identity.

The Delaware Tourism Office created its new marketing message for the state to help promote what it really has to offer. The office says it is an effort two years in the making. The state is using the slogan "Endless Discoveries" to draw visitors into the First State.

According to the Delaware Tourism Office, it is pouring money into commercials and different advertisement to help promote the state to the nation.

"Endless seems a little ironic for such a small state," said Janice Baldwin-Hench of Dover. "But I have found a lot of things."

"Endless discoveries means there's a lot here," said Nathan Ward of Dover."There's not really much here but to throw that out there means there could be more than what people do already know here."

Governor Jack Markell says "tourism has a tremendous impact on Delaware's economy, adding billions in revenue and employing nearly 39,000 people every year."

Alan Levin with the Delaware Economic Development Office also points out that "this campaign will show thousands of Americans a side of Delaware they may not have seen before."

According to the Delaware Tourism Office, more than 7 million people traveled to Delaware in 2012. They are hoping that number will increase thanks to this new brand. Some Delawareans were also optimistic about the brand's impact on the state.

"We are from Pennsylvania originally and I love it here," explain Baldwin-Hench. "I think more people would too."

"I think it's good. I think it's good for residents of the state," said Ward. "I think it'll bring more jobs to the area."

Others aren't too fond of the area.

"Well we already got everybody coming from New York, New Jersey, Pennsylvania because there's no taxes here," said Vernard Atkinsion of Dover. "We don't need more people"

Ready or not this campaign is set to kick off.

The Delaware Tourism Office says the campaign is expected to reach hundreds of thousands of people in 16 east coast states. They are also expecting to spend about $500,000 on the brand in all media including print, radio and digital tv.

For more information on the Delaware Tourism Office, visit their website at www.visitdelaware.com

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