Campaign Looks to Combat Alcohol Addiction in Students - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Campaign Looks to Combat Alcohol Addiction in Students

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GEORGETOWN, Del. - "Drinking Hurts Thinking."

It's a simple slogan. But health officials in Delaware are hopeful, it could save lives. The slogan is part of the Delaware Department of Health and Social Service's newest campaign to combat alcohol addiction and binge drinking.

The campaign is an "extension" of the "Underage? Understand. Don't drink" campaign that's already in use in Delaware. To unveil the new plan, DHSS went The Concord High School, near Wilmington, Smyrna High School in Kent County, and Sussex Central High School in Georgetown.

The new campaign will focus on three age groups:

- Youth in between 15 and 20: DHSS is pushing students to visit DrinkingHurtsThinking.com in an effort to show the "physical, emotional, and legal problems" that could come from drinking before the age of 21.

- Parents: DHSS is pushing parents to visit HelpIsHereDE.com, as a resource for speaking to children about alcohol.

- Young people Over 21: DHSS is pushing many young adults, including those in college to become more aware about whether they are binge drinking. The Department created AmIABingeDrinker.com, as a resource for these young adults to assess their alcohol consumption habits.

"The state right now has an addiction epidemic," said Sect. Rita Landgraf from DHSS.

The campaign will market through various means, including TV, radio, Billboards, and social media. Landgraf said getting through to high school students would be a priority of the campaign.

"We are losing lives to this epidemic of addiction," she said. "And last year the youngest person that we lost was 15. So we really feel it's important to outreach to the youth."

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