Delaware County Rebrands Itself to Attract More Tourists - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Delaware County Rebrands Itself to Attract More Tourists

Posted: 11/13/2017 09:58:00 -05:00 Updated:
(Photo credit: Kent County Tourism) (Photo credit: Kent County Tourism)

DOVER, Del. (AP)- A marketing campaign to give Kent County, Delaware a more distinct identity seems to be working.

Since the "Quaint Villages" branding effort began last year, Kent County has seen a $4.5 million windfall in tourism spending since Jan. 1. Tourism officials say the county is well on its way to reaching its $12.4 million goal by the end of June 2018.

The marketing campaign was started after visitor spending in Kent County saw a slight decline in 2015 while the state as a whole had an increase of more than 4 percent.

The campaign focuses on Kent County offering an unusual collection of towns that have a wide selection of food, festivals and events, including the Air Mobility Command Museum, Dover Downs and the Monster Mile.

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