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Mediaplanet's Continuing Education campaign found within USA TODAY and online, helps shed light on the impact that continuing education has on a person's professional development.
NEW YORK, Oct. 3, 2018 /PRNewswire-PRWeb/ -- Helping to open the month for Spring Semester Registration, Mediaplanet today announces the launch of this September's edition of "Continuing Education." This campaign will educate readers on the impact that continuing education can have on their career development and growth while highlighting the tools they need to be life-long learners.
To stay competitive, adults must continue to learn throughout their lives. Tomorrow's workers will encounter disruption, flexibility and an increasing pace of obsolescence - and continuous learning will be a necessity to stay competitive. Employers expect 45 percent of recent college grads to change jobs within two years and by the age of 35 the average worker has held five jobs. Jobs nowadays require rapidly shifting skill sets and many in the workforce are falling behind. These factors are combining to forge a future of work where continuing adult education will be a vital part of any career strategy.
The print component of "Continuing Education" is distributed within today's edition of USA Today in New York, Los Angeles, Chicago, San Francisco, Boston and Atlanta markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
99-Year-Old Continuing Education Graduate, Doreetha Daniels, graces the cover of the print publication. Through an exclusive interview on the interior, Doreetha reveals how she made it her top priority to go back to school and get her college degree. Though Doreetha is an outlier by any account, she does represent a larger trend of adult degree-seekers, who are heading back to the classroom for a myriad of reasons: to change careers, sharpen skills or seek out new passions. For Doreetha, the sense of accomplishment was achievement enough. Reflecting on the benefits of receiving an education late in life, she shares, "It's the self-satisfaction that I can do what I set out to do."
Additionally, Reecie D. Stagnolia, Vice President for Adult Education, Kentucky Council on Postsecondary Education, shares how there are many solutions to the United States' workforce, economic and societal issues lie within one of our nation's greatest untapped resources – adult education. He states how our nation's global competitiveness needs a faster adult education by needing flexible, nimble, responsive and innovative risk-takers who approach challenges with a laser focus and a sense of urgency.
This campaign was made possible with the support of Mississippi State University, COABE, NASDAE, Kentucky Council on Postsecondary Education, Strada Education Network, Georgetown University, Columbia University, Frontier Nursing University, Grand Canyon University, University of Northern Colorado, Loyola University Chicago, Pepperdine University, Stanford University, Rosetta Stone, Clayton State University, Boston University, Deserve, US Distance Learning Association, Association of MBA's, UPCEA, Online Learning Consortium, The Institute for Higher Education Policy, The Council for Adult and Experiential Learning
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.
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