Brick & Mortar Stores in Rehoboth Beach Hurt by Online Shopping - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Brick & Mortar Stores in Rehoboth Beach Hurt by Online Shopping

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SUSSEX COUNTY, Del. - Cyber Monday this year is expected to set a new shopping record of $9.4 billion dollars, a price brick and mortar stores will have to pay. 

The assistant manager of Vernon Powell in Rehoboth Beach said their numbers have gone down over the years as the popularity of online shopping has increased. A decrease in numbers could hurt employees as well. 

"Shopping in our store helps not only the company but like I said the sales associates and it helps their families, especially around the holidays where everybody needs a little extra help," said Cornelia Heibeck. 

An Amazon representative said they expect to deliver three million packages this year. 

At Tanger Outlets, general manager Amy Schnerr said seasonal tourists and holiday deals maintains a steady flow of customers. She added brick and mortar stores provide an experience that online shopping does not. 

"They're having personal interactions, they're able to touch the weight of it, check the color of it, and it's more impactful to the customer," said Schnerr. 

An online tracking firm said sales reached $628 million by 9am Monday morning. 


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