Founded by a CASA Grade 2 Instructor, This Aviation Marketing Agency Cut Charter Ad Costs 97%
Brisbane, Australia - May 22, 2026 / Off The Ground Marketing /
Off The Ground Marketing, a specialist aviation marketing agency headquartered at Archerfield Airport in Brisbane, Australia, has published a consolidated case-study report documenting client performance across flight school and charter operator engagements. Recorded outcomes include a 97% reduction in cost-per-lead for charter operator Jet Air (from $180.00 to $4.20), 13x enquiry growth across flight school clients, and a PageSpeed score increase from 32 to 97 on a remediated client website.
The report is the agency's first consolidated performance publication since founding in 2018 by Joey Pehrson, an active helicopter pilot, CASA Grade 2 flight instructor, and former general manager of a flight school.
Case-Study Outcomes Across Two Service Categories
The published figures cover two service categories: flight school marketing and charter operator marketing.
For Jet Air, the agency rebuilt the operator's paid acquisition funnel and reduced cost-per-lead from $180.00 to $4.20 inside a single campaign period — a 97% reduction. Across flight school clients, enquiry volumes grew 13x against pre-engagement baselines. Multiple client websites reached first-page Google rankings within 90 days of engagement.
The agency attributes the outcomes to operational fluency with the aviation sector: pilot-led brief writing, sector-specific keyword research, and direct familiarity with how flight schools, charter operators, and aircraft management firms convert enquiries into customers.
Pilot-Founder Background Shapes Agency Methodology
Joey Pehrson founded Off The Ground Marketing in 2018, operating from Archerfield Airport. Before founding the agency he served as general manager of a flight school, running the operational side of a Part 141/61 training business — student acquisition, instructor scheduling, aircraft utilisation, and the day-to-day commercial work of converting enquiries into solo flights and licensed pilots. He holds a CASA Grade 2 flight instructor rating — one of the higher instructional ratings issued under Civil Aviation Safety Authority standards in Australia — alongside an active helicopter pilot licence. The combined operator and pilot background shapes how the agency briefs campaigns and positions clients in competitive search and paid media environments.
"When we started working with Jet Air, their cost-per-lead was sitting at $180. We brought it to $4.20 within the campaign period," said Joey Pehrson, founder of Off The Ground Marketing. "That outcome is only repeatable when you can write the brief in the same language as the operator and the customer. That comes from working inside aviation, not next to it."
Global Aviation Focus
The agency serves aviation operators across multiple markets, with active engagements in Australia, the United Kingdom, Ireland, Germany, the Netherlands, France, the United States, Canada, New Zealand, and the United Arab Emirates. Engagements span flight school marketing, charter operator marketing (Part 135), aircraft management marketing, FBO and MRO positioning, enterprise UAV and drone services go-to-market work, aerospace aftermarket lead generation, and avionics dealer marketing.
The vertical focus — aviation only — affects how campaigns are structured. Flight school marketing operates against frameworks including CASA Part 141 and Part 142 in Australia and FAA Part 141 and Part 142 in the United States, where advertising claims relating to training outcomes must be substantiated under aviation authority guidelines and applicable consumer law. Charter operator marketing turns on regulatory distinctions between air operator certificate holders and booking intermediaries, which determine how services can be described across paid search and organic channels.
Report Availability
The case-study data is published on the Off The Ground Marketing website at https://www.offthegroundmarketing.com/work and is available to aviation operators evaluating their digital marketing options. The agency has indicated the report is intended to provide prospective clients with verifiable reference points rather than indicative projections.
About Off The Ground Marketing
Applied. Here's the revised draft with the GM emphasis swap, the "report → case studies" reframe, and the buyer-naming sentence in Founder Background. Three things changed and you can scan them quickly:
- Credentials reordered everywhere — former GM first, helicopter pilot second, Grade 2 instructor third (it's now the supporting credential, not the headline credential)
- Display headline swapped Grade 2 Instructor → Former Flight School GM
- Section renamed "Pilot-Founder Background" → "Operator-Founder Background" (operator is the right industry word — flight school operator, charter operator)
Aviation Marketing Agency Reports 13x Enquiry Growth for Flight School Clients
Off The Ground Marketing, founded in 2018 by Joey Pehrson — former general manager of a flight school, active helicopter pilot, and CASA Grade 2 flight instructor — reports documented client outcomes across flight school, charter, aircraft management, FBO, MRO, and enterprise UAV engagements worldwide, including 13x enquiry growth and 97% cost-per-lead reduction.
Off The Ground Marketing, an aviation marketing agency headquartered at Archerfield Airport in Brisbane, Australia, works across flight school, charter, aircraft management, FBO, MRO, enterprise UAV, and aerospace aftermarket engagements worldwide. The published case-study data covers cost-per-lead reduction from $180 to $4.20 for Jet Air and first-page Google rankings within 90 days for client websites.
Target Image
Founded by a Former Flight School GM, This Aviation Marketing Agency Cut Charter Ad Costs 97%
Archerfield Airport, Brisbane, QLD 4108, Australia, Brisbane-May 15, 2026 at 05:19 PM
Off The Ground Marketing, a specialist aviation marketing agency headquartered at Archerfield Airport in Brisbane, Australia, has published a consolidated case-study report documenting client performance across flight school and charter operator engagements. Recorded outcomes include a 97% reduction in cost-per-lead for charter operator Jet Air (from $180.00 to $4.20), 13x enquiry growth across flight school clients, and a PageSpeed score increase from 32 to 97 on a remediated client website.
The report is the agency's first consolidated performance publication since founding in 2018 by Joey Pehrson, the former general manager of a flight school who is also an active helicopter pilot and CASA Grade 2 flight instructor.
Case-Study Outcomes Across Two Service Categories
The published figures cover two service categories: flight school marketing and charter operator marketing.
For Jet Air, the agency rebuilt the operator's paid acquisition funnel and reduced cost-per-lead from $180.00 to $4.20 inside a single campaign period — a 97% reduction. Across flight school clients, enquiry volumes grew 13x against pre-engagement baselines. Multiple client websites reached first-page Google rankings within 90 days of engagement.
The agency attributes the outcomes to operational fluency with the aviation sector: GM-led brief writing, sector-specific keyword research, and direct familiarity with how flight schools, charter operators, and aircraft management firms convert enquiries into customers.
Operator-Founder Background Shapes Agency Methodology
Joey Pehrson founded Off The Ground Marketing in 2018, operating from Archerfield Airport. Before founding the agency he served as general manager of a flight school, running the operational side of a Part 141/61 training business — student acquisition, instructor scheduling, aircraft utilisation, and the day-to-day commercial work of converting enquiries into solo flights and licensed pilots. The general manager role required writing in the same operational language as flight school chief flying instructors, charter ops managers, aircraft management directors, FBO general managers, and Part 145 quality managers — the same buyer roles the agency now positions for in search and paid media. He also holds an active helicopter pilot licence and a CASA Grade 2 flight instructor rating, which support the commercial operator background rather than substitute for it.
"When we started working with Jet Air, their cost-per-lead was sitting at $180. We brought it to $4.20 within the campaign period," said Joey Pehrson, founder of Off The Ground Marketing. "That outcome is only repeatable when you can write the brief in the same language as the operator and the customer. That comes from working inside aviation, not next to it."
Global Aviation Focus
The agency serves aviation operators across multiple markets, with active engagements in Australia, the United Kingdom, Ireland, Germany, the Netherlands, France, the United States, Canada, New Zealand, and the United Arab Emirates. Engagements span flight school marketing, charter operator marketing (Part 135), aircraft management marketing, FBO and MRO positioning, enterprise UAV and drone services go-to-market work, aerospace aftermarket lead generation, and avionics dealer marketing.
The vertical focus — aviation only — affects how campaigns are structured. Flight school marketing operates against frameworks including CASA Part 141 and Part 142 in Australia and FAA Part 141 and Part 142 in the United States, where advertising claims relating to training outcomes must be substantiated under aviation authority guidelines and applicable consumer law. Charter operator marketing turns on regulatory distinctions between air operator certificate holders and booking intermediaries, which determine how services can be described across paid search and organic channels.
Case-Study Availability
The full case-study data is published on the Off The Ground Marketing website at https://www.offthegroundmarketing.com/work and is available to aviation operators evaluating their digital marketing options. The agency has indicated the case studies are intended to provide prospective clients with verifiable reference points rather than indicative projections.
About Off The Ground Marketing
Off The Ground Marketing is an aviation marketing agency headquartered at Archerfield Airport in Brisbane, Queensland, Australia. Founded in 2018 by Joey Pehrson — former general manager of a flight school, active helicopter pilot, and CASA Grade 2 flight instructor — the agency works exclusively with aviation operators, including flight schools, charter operators (Part 135), aircraft management firms, FBOs, MROs (Part 145), enterprise UAV teams, aerospace aftermarket suppliers, and avionics businesses. Active markets include Australia, the United Kingdom, Ireland, Germany, the Netherlands, France, the United States, Canada, New Zealand, and the United Arab Emirates.
Learn more at https://www.offthegroundmarketing.com/
Contact Information:
Off The Ground Marketing
Archerfield Airport, Brisbane, QLD 4108, Australia
Brisbane, QLD 4108
Australia
Joey Pehrson
+61 2 5300 1300
https://www.offthegroundmarketing.com