Perdue Announces Plan With Renewed Focus on Chicken Care - WBOC-TV 16, Delmarvas News Leader, FOX 21 -

Perdue Announces Plan With Renewed Focus on Chicken Care

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(Photo: WBOC) (Photo: WBOC)

SALISBURY, Md. (AP/WBOC)- Perdue Foods says it is renewing its focus on care for its chickens.
The Salisbury-based firm announced a four-part plan Monday that focuses on chickens' wants and needs, including a commitment to install windows in chicken houses to compare birds' health and activity to enclosed housing.
In an effort to address growth rates that cause discomfort, the company said it will study play and activity with a goal of doubling chickens' activity in the next three years. The company plans to expand controlled atmosphere stunning - using gas to render birds unconscious before slaughter -  from one harvest plant to two by the end of 2017, and then to all harvest facilities.
The plan also aims to improve transparency and relationships with farmers, including connecting animal care to pay and incentives.

“As we continue to learn about innovative and better ways to raise animals through our No Antibiotics Ever journey and our experience in raising organic chickens, we are adopting a four-part plan which will result in changing how we raise chickens,” said Chairman Jim Perdue. “Transparency is very important to Perdue consumers, who are interested knowing how we raise, care for and harvest our chickens."

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