Everyone wants to get the most they can out of the things they buy. If you don’t, then it’s time to complain. The Consumer Federation of America lists the top things that consumers complain about.
Some of those items include Utility Service, retailer sales for false advertisement, lending companies, health products and auto and auto repairs, which consumers say extends from faulty repairs and false advertising.
With the internet and social media getting stronger everyday, consumers have more avenues to express their complaints. Angela Thompson bought her husband a tool set from from Sears, but was charged for the set twice. She called the company and received no response. She then took her complaint to the Sears facebook page, where she expressed her complaint and she wrote an email and a letter to the CEO. A few days later she received a call and was immediately given a refund.
“Don’t be afraid to complain, companies want to hear from you.” said Marketing Professor Cait Lamberton.
In order to complain effectively, you have to follow a few steps, which include but are not limited to the following:
- Be prepared, by having receipts, paperwork and account numbers on hand.
- Be specific about what you want from the company and who you want to speak too.
- Remain Loyal – Let them know that you are a repeated customer, this will make them want to do their best to make sure you get what you need.
- Be nice- Think rationally about what’s going on, and try to understand that the situation that took place was not anything personal.
If you don’t know how to write a complaint letter or email, the Federal Trade Commission has a sample letter on their website.
