GLP-1s & Baked Goods: What Canadian Bakers Need to Know, scheduled
OAKVILLE, ON, CANADA, June 15, 2026 /EINPresswire.com/ -- Sponsored by Ardent Mills, the June 25 virtual event will equip Canadian bakers with data, reformulation strategies, and a framework to navigate the growing GLP-1 consumer shift.
The Baking Association of Canada (BAC) today announced a free virtual webinar, GLP-1s & Baked Goods: What Canadian Bakers Need to Know, scheduled for Thursday, June 25, 2026, from 4:00 to 5:00 PM EST. The event is sponsored by Ardent Mills, a leading flour milling and ingredient company, and will be hosted on Zoom.
As GLP-1 weight-loss medications such as Ozempic and Wegovy gain rapid adoption across Canada and North America, new consumer research underscores a decisive shift in purchasing behaviour. According to a recent report from BakeryAndSnacks.com, GLP-1 users are gravitating toward lighter, nutrient-dense foods — particularly those higher in protein and fibre — and making food choices more deliberately rather than impulsively. Notably, premium chocolate sales among GLP-1 users rose 17% in 2025 compared to only 6.5% in non-GLP-1 households, signaling that indulgence is not disappearing but evolving.
For Canada’s baking industry, this shift raises urgent questions about portfolio strategy, product reformulation, and long-term demand planning. The BAC webinar is designed to provide bakery professionals with the intelligence and tools they need to respond.
What Attendees Will Walk Away With
• The data that actually matters — findings from Ardent Mills’ quantitative study on GLP-1’s impact on baked goods purchasing in Canada and North America, with category-level specifics teams can act on immediately.
• A reformulation roadmap — how Ardent Mills is innovating fortified and functional flour products to help bakeries develop higher-protein, higher-fibre, lower-sugar offerings GLP-1 users will choose.
• A strategic filter for your portfolio — a framework for evaluating which SKUs face real volume risk, where reformulation opportunity exists, and how to position for the health-conscious consumer shift already underway.
• The long view on Canadian market penetration — who is adopting GLP-1s first, how fast newly approved generics will broaden the market, and what that means for demand planning over the next 18–36 months.
Event Details
Date & Time: Thursday, June 25, 2026, 4:00 – 5:00 PM EST
Format: Virtual (Zoom)
Cost: Free — registration required
Registration: https://tinyurl.com/456kuzn8
Speakers
Tricia Ryan, Director of Membership Development, Baking Association of Canada (Host)
Derrick Lichti, Founding Engineer & Chief Data Officer, RxFood.com
Reid McEachran, International Marketing Manager, Ardent Mills
“The GLP-1 revolution is not a future concern for Canadian bakers — it is happening now. This webinar brings together the research, the ingredient innovation, and the strategic thinking our members need to turn this challenge into a competitive advantage.”
— Marin Barnett, Executive Director, Baking Association of Canada
Patricia Ryan
Baking Association of Canada
+ +1 416-999-2043
Visit us on social media:
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Media gallery
