Wizards, witches and Muggles alike can bring a little magic into their homes with new and returning Harry Potter-inspired products from Pillsbury and Betty Crocker. Arriving at retailers nationwide just in time for a season full of Harry Potter celebrations, this lineup is made for new ways to experience the beloved stories at home.
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Harry Potter-inspired products from Pillsbury and Betty Crocker include Golden Snitch Shape™ Cookies, Chocolate Frog Truffle Kits, Hogwarts House Pumpkin Cakes, Forbidden Forest Chocolate Cakes and Harry Potter Fruit Snacks.
With millions of fans around the globe, Harry Potter has become a cultural phenomenon that continues to bring families together. With Chocolate Frog-inspired treats to decorate and Golden Snitch cookies destined to fly off the tray, the collection gives fans playful new ways to celebrate the details they know and love.
Whether settling in for a movie marathon or adding a little Hogwarts House pride to a lunchbox, families can turn everyday moments into their own magical traditions with this lineup:
- Pillsbury Harry Potter Golden Snitch Shape™ Cookies: New ready-to-bake sugar cookies featuring Pillsbury’s first-ever Golden Snitch design, inspired by Quidditch's most recognizable symbols.
- Betty Crocker Harry Potter Chocolate Frog Truffle Kit: While these chocolate frog-inspired treats won’t hop away, this new truffle mix includes collectible frog molds so fans can create and decorate their own creations.
- Betty Crocker Harry Potter Hogwarts House Pumpkin Cakes: This new baking experience lets fans celebrate their Hogwarts pride with themed cupcake liners inspired by the four houses, turning every bake into a fun moment of discovery.
- Betty Crocker Harry Potter Forbidden Forest Chocolate Cakes: Drawing from one of the series’ most mysterious settings, fans can decorate their cakes with custom collectible toppers that bring the Harry Potter universe to life.
- Betty Crocker Harry Potter Fruit Snacks: Returning for fans of all ages, these fruit flavored snacks feature six enchanting flavors, including Daring Fruit Punch, Witty Blue Raspberry, Delightful Dragon Fruit, Cunning Green Apple, Loyal Lemonade and Golden Strawberry Punch.
"Harry Potter has captivated generations of fans through its unforgettable characters and sense of wonder," said Luke Niethammer, Business Unit Director for Baking at General Mills. "It's a world people return to year after year. Whether being sorted into your Hogwarts House, chasing the Golden Snitch or enjoying a Chocolate Frog-inspired treat, we’re excited to give fans a chance to experience the details they know and love with new spellbinding goodies.”
The Harry Potter-inspired lineup of Pillsbury and Betty Crocker products will be available at retailers nationwide beginning this July. Follow @Pillsbury on Instagram and Facebook and @BettyCrocker on Instagram and Facebook for more.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About The Harry Potter Franchise:
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.
J.K. Rowling's best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, full-cast and single-voice audiobook productions bring the written words to life, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including themed lands at six Universal Destinations and Experiences theme parks around the world.
This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as Harry Potter Shops in King's Cross, New York, Chicago, Akasaka, and Harajuku. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.
For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com
All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s26)
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