Demonstrations highlight how advanced edge AI sensing technologies are enabling
safer roads and smarter urban mobility in the U.S.
ATLANTA, Aug. 25, 2025 /PRNewswire/ -- ITS WORLD (Booth #1605) – Sony Semiconductor Solutions today announced its participation at the upcoming ITS World Congress, where it will highlight two groundbreaking municipal deployments of its advanced edge AI sensing technologies: a road safety initiative in Lakewood, Colorado, and a comprehensive traffic management pilot with the City of San José, California.
These real-world examples illustrate how Sony's specialized semiconductor and camera technologies are helping local governments enhance safety, manage public space, and support more efficient and equitable urban mobility.
"At Sony, we believe the future of mobility starts with seeing the world more clearly," said Yu Kitamura, Senior Business Development Manager, Sony Semiconductor Solutions America. "By combining high-performance AI capable intelligent vision sensors with data applications, we're helping cities like Lakewood and San José respond to rapidly evolving transportation patterns and infrastructure needs."
Lakewood: Vision for Safer Streets
In Lakewood, Sony's intelligent vision sensors, which enable AI processing on the edge, are supporting a traffic safety initiative focused on reducing collisions and near-misses at high-risk intersections and mid-block corridors. The system provides precise, real-time detection of vehicle movements, pedestrian crossings—even in challenging lighting or weather conditions—helping city officials improve vulnerable road users' (VRUs) safety toward the city's Vision Zero goal. More info can be found here.
San José: Smart Traffic and Infrastructure Monitoring
As part of a pilot led by San José's Department of Transportation, the city is exploring new ways to improve traffic data collection using advanced AI sensing technologies. Traditionally, traffic studies have relied on temporary surveys—often capturing just a few days of data—which can miss long-term patterns and seasonal fluctuations. By deploying a permanent monitoring system, the city gains continuous, high-accuracy data on vehicle counts, speeds, travel directions, as well as pedestrian and bicycle activity.
Initial evaluations show over 95 percent accuracy in tracking directional traffic flows, offering a more complete picture of roadway use. This richer dataset supports better-informed decisions around transportation planning, safety improvements, and infrastructure investments. In addition to traffic analysis, the same system architecture has the potential to support a variety of other smart city applications, including curb space management, illegal dumping detection, safer crosswalk monitoring, and asset protection in areas vulnerable to cable theft or vandalism.
Both deployments will be featured at Sony's exhibit Booth #1605 at ITS World Congress, taking place August 24-28, 2025, in Atlanta, GA. Live demonstrations, data dashboards, and technical briefings will be available to showcase how Sony's edge AI sensing technologies are transforming public infrastructure management.
Sony's smart city platform is designed as a completely open ecosystem, empowering partners to build end-to-end solutions that meet the diverse needs of urban environments. At the edge, Sony collaborates with a growing network of specialized camera, AI, analytics and network providers—including AglaiaSense, Gamax, Green Ideas Technology, Irida Labs, Itron, Modii, Nota AI, Synapse ITS and umojo —to deliver integrated, scalable deployments across a variety of IoT infrastructure. These ecosystem solutions will be featured at the Sony booth during ITS World Congress. Sony actively welcomes new partners with edge AI capabilities to join this collaborative model and help accelerate innovation in smart infrastructure and mobility.
About Sony Semiconductor Solutions
Sony Semiconductor Solutions is a wholly owned subsidiary of Sony Group Corporation and maintains a global leader position in image sensor technology. With a focus on bringing new kinds of sensing solutions, Sony partners with various parties including AI and software developers, OEMs, system integrators, and governments to power the next generation of intelligent infrastructure. To learn more, visit, https://www.aitrios.sony-semicon.com.
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SOURCE Sony Semiconductor Solutions Corporation
