Charlie Kirk began plotting a way to mold young minds into conservatism at an age when he was still sorting out his own path. Looking for a way to channel his political inclinations into action after a rejection from West Point, Kirk was 18 when he launched a grassroots organization called Turning Point USA. Over time, it would grow alongside the rise of President Donald Trump and fuel the “Make America Great Again” movement. His rhetorical gifts for countering progressive ideas by leaning into cultural tensions and making provocative declarations instantly resonated with college audiences. Kirk held mass rallies that drew tens of thousands of young voters each year to hear top conservative leaders – Trump included – speaking on glitzy stages.