Chavez Allegations Rebranding
FILE - United Farm Workers president César Chavez leads a strike to kick off the "Hispanics Say No!" campaign directed at voters in opposition of ballot measures in November, at Bruno's Restaurant in the Mission District of San Francisco on Sept. 26, 1984.
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From California to Minnesota, elected leaders and civil rights groups are scrambling to distance themselves from César Chavez’s name in the wake of sexual abuse allegations. Efforts have been swift and widespread to rebrand events ahead of what typically was a day to celebrate the Latino rights advocate on his birthday, March 31. In Tucson, Arizona, a celebration was instead billed as a community and labor fair. In Grand Junction, Colorado, it’s now the Sí, Se Puede Celebration. The conversations behind the decisions have been anything but easy as supporters deal with conflicted feelings while sorting how best to honor the legacy of the farmworker movement.